Onsen Head Spa Co.

SWOT Analysis - Business 101 at work

SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition.

Many (most) of salon owners do not know business management, they rely on their nail technical skills and experiences as nail technician themselves. The salons are doing well when things going their ways (owners) but what happens when things (SWOT) change and negatively affect the business? First, they sit still (do nothing) and hope the normal business will return and their competitors are facing the same problems(tình hình chung).

Can SWOT analysis help nail salon business? Yes, very much! Nails salon business is highly competitive and the 4 aspects of SWOT change more often than other types of businesses, giving the owners many challenges to stay competitive.

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