Four Reasons USA

Four Reasons USA is a Finnish hair product brand now finally available in the US. Hair products for

Finnish Four Reasons hair care products are for both professional use and the salon retail market. Award-winning hair care and styling product families Four Reasons Color Mask, Four Reasons Professional, No Nothing Very Sensitive and Four Reasons Original are modern, effective product lines with an unbeatable price-quality ratio. Four Reasons is a trendsetter in the hair industry and our selection


Unlock vibrant hues with our color masks! ๐ŸŽจ Here are the key ingredients:

Hydrolyzed Quinoa
Vegetable Protein
Vegan Color Pigments
Vitamin B5

Elevate your hair game with nourishing goodness! ๐Ÿ’ซ

Photos from Four Reasons USA's post 05/20/2024

Isnโ€™t there a better tone than a light golden copper?! ๐ŸŒŸ

Four Reasons Color Mask Treatment Apricot infuses golden apricot tones into colored blonde hair, for that perfect sun-kissed look.


Color Mask Toning Treatment in Rose Gold = ๐Ÿงก๐Ÿงก

Achieve the perfect rose gold hue effortlessly with our nourishing and vibrant toning treatment. ๐Ÿฅฐ


Get ready for summer vibes! โ˜€๏ธ Dive into our intense collection for that perfect pop of color this season:

Intense Pink ๐Ÿ’–
Intense Fuchsia ๐Ÿ’œ
Intense Violet ๐Ÿ’™
Intense Blue ๐Ÿ’™

Which shade will you rock?


Blonde bobs ๐Ÿฅนโค๏ธ
Hair by talented โœจ

Photos from Four Reasons USA's post 05/08/2024

Hair looks from Met Gala 2024 ๐Ÿฉท

Which trend is your fave?๐Ÿ”ฅ


Want to maintain your blonde hairโ€™s brightness and cool tones without fearing it might turn violet or blue? Give our Original Silver product line a try! ๐Ÿ’œ

๐Ÿ’Ÿ Four Reasons Original Silver Shampoo effectively eliminates yellow tones, moisturizes, and leaves hair silky soft.

๐Ÿ’Ÿ Four Reasons Original Silver Conditioner eradicates yellow tones, strengthens hair, and facilitates easy combing.

๐Ÿ’Ÿ Four Reasons Original Silver Mist preserves cool tones, eliminates static, and nourishes hair without weighing it down.

Tailor your ideal toning routine effortlessly by mixing and matching this trio and experimenting with processing times!

Photos from Four Reasons USA's post 04/29/2024

Team Toffee or Team Chocolate? ๐ŸคŽ Our Toning Treatments not only refresh and tone your hair color but also promote healthy and shiny hair. โœจ

๐Ÿงก Achieve the perfect golden brown tone
๐Ÿงก Ideal for enhancing light brown hair

๐ŸคŽ Provides a slightly warmer undertone
๐ŸคŽ Perfect for enriching colored brown hair

Photos from Four Reasons USA's post 04/25/2024

range is the new black! ๐Ÿงก

Spice up your hair with Four Reasons Color Mask and achieve the perfect shade of orange youโ€™ve been searching for!

#1 For the brave and bubbly
#2 Get that super intense
pure orange tone!
#3 Stay glossy
#4 Vibrant results for the DIY artist



1๏ธโƒฃ Four Reasons Original Deep Cleanse Shampoo is designed to banish excess oil, product buildup, and impurities that can make your hair look greasy. It contains stronger cleansing agents and clarifying ingredients, which help break down and remove oils and residues more effectively than regular shampoos. ๐Ÿ’† Use it 1-2 times a month to avoid over-drying your hair, and follow up with a moisturizing conditioner for a harmonious balance. ๐Ÿค

2๏ธโƒฃ Four Reasons Original Scalp Care Shampoo balances the scalpโ€™s oil production. It treats and prevents scalp problems, while menthol provides a refreshing, cool feeling. Keep it in your routine for a healthy scalp and fresh hair. ๐ŸŒฟ


Get vibrant, gorgeous hair color with our intensive toning treatment. ๐ŸŒˆ

More color, more choices! ๐Ÿ˜‰


REELโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Results from our silver shampoos ๐Ÿ‘€โœจ Which one is your fave? ๐Ÿ’œ


Fresh foilyage by the talented . Absolutely stunning! โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Color achieved with Four Reasons Professional hair color products. ๐Ÿ™Œ๐Ÿฝ


New Year, New Me! ๐Ÿฅ‚โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹


Longing for a bold, vibrant hair color that lasts? Say hello to our intense toning treatments! They keep your color looking fresh wash after wash, making vibrant dreams a reality. ๐Ÿ’œ โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Also available in Yellow and Orange hues.


Awaken your hair color with our Color Mask Toning Shampoo! โœจ Say farewell to dullness and welcome vibrant, refreshed tones! โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹


Keep your color radiant with Our Color Mask Toning Treatments. โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Our Color Mask Toning Treatment in the Pearl shade enhances lightened blonde hair with a stunning pearlescent tone, while preventing brassy yellow tones. ๐Ÿค

Photos from Four Reasons USA's post 12/23/2023

Using a heat protectant is crucial year-round, especially in winter. โ„๏ธ Cold, dry weather tends to strip moisture from hair, leaving it vulnerable to damage. When coupled with hot styling tools, the risk of damage doubles.๐Ÿšซโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹A heat protectant forms a shield on the hair, sealing in moisture and reducing heat-related harm. Use it to rock those holiday styles while safeguarding your hair! โค๏ธโ€๐Ÿฉน

More this at


The best things come with self-care! โœจโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Pamper yourself with healthy hair care this holiday season. Our Color Mask Toning Treatments are designed to revive and refresh your hair color for a vibrant look.


Prepare for New Year's Eve with top-notch hair care essentials! โœจโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Find our Professional Hair Styling Products at Created with hair pros, made from top-quality, vegan ingredients.


Get that lift effortlessly! Our Volumizing Styling Mousse adds texture and protects from heat and humidity. It's easy to apply, leaving hair airy and hands clean. ๐Ÿฉโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Made with natural ingredients, vegan, and certified by ECOCERTยฎ ๐ŸŒฟ


Winter Blonde Perfection ๐ŸŒฌ๏ธโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Check out stunning creation! The perfect blonde for this winter season. โœจ

Recipe ๐Ÿ‘‰๐Ÿผ Four Reasons Luxima: 10g biscuit, 10g beach blonde , 20g clear + 1,5 vol

Photos from Four Reasons USA's post 12/13/2023

Are your mornings hectic? โฑ๏ธ Don't worry, you can still have a good hair day. Here are our 5 tips for mastering busy mornings with flawless hair!๐Ÿคโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹๐Ÿ“ท


Embrace winter with our Moisture Series! โ„๏ธ Packed with hydrating aloe vera, it quenches thirsty hair, maintaining that perfect moisture balance for silky-soft locks. ๐Ÿค โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹๐Ÿ“ท


Get Holiday-Ready with Our Red Color Mask! โค๏ธ๐ŸŽ„โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Revive Faded Red, Add Vibrant Tones, Strengthen, and Shine Instantly with our Color Mask toning treatment and shampoo in the tone Red.

Your holiday hair transformation is here! ๐ŸŒŸ


Add some holiday sparkle with our Final Glam Leave-In Treatment โœจโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹This leave-in spray is the perfect final touch, granting your hair a stunning shine and a lustrous finish.

Enriched with argan oil, it nourishes and moisturizes, leaving your locks irresistibly smooth and soft. ๐Ÿ’›



This the THE Scalp Refreshing Shampoo ๐Ÿณ โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹


Transform your hair into a silky dream with our Professional Moisture Treatment!๐Ÿ’งโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Indulge in the ultimate hair luxury as this treatment deeply nourishes and restores moisture, leaving your locks irresistibly smooth and silky. โœจ


2-in-1 natural hairspray?!โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹This hairspray gives your hair flexible hold and volume as well as protects your hair from heat up to 230ยฐC! Yes, it can be used as a heat protection and also to keep your hair in shape all day long. ๐ŸคŒ๐Ÿฝ


REELโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹Say hello to brightness! ๐Ÿคฉ Four Reasons Original Silver Shampoo is the perfect choice if you want to safely neutralize unwanted yellow tones, without the worry of your hair turning purple.


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Our Story

We believe in the wonderful imperfection of life. We believe in people, passion, authenticity and you. We believe that everyone is beautiful the way they are, down to every hair strand. These are our four reasons. What are yours?

We want to make your good hair days fantastic and the bad ones better. We want you to feel the most beautiful as yourself. Our hair products bring out your strengths and have their own personality โ€“ just like you.

Our innovative hair products offer solutions for all your hair needs. They are beautiful to look at and even more lovely to use. They are made from the best possible ingredients in a responsible way, and almost all of them are vegan and their packages recyclable.

Find. Try. Fall in love.

Videos (show all)

Your mistletoe hair prep has arrived! Our Four Reasons Original shampoos are lining up for your healthiest locks yet. Pi...
A holiday treat just for silver belles. ๐Ÿ˜‰#SilverMist is our conditioning spray that taps the power of violet pigment to ...
Thereโ€™s power in this powder. โœจ  When used between washes, our Volume Powder fades out flatness at the roots, creating v...
Did we mention that weโ€™re totally vegan? ๐ŸŒฑ Amino acids derivative obtained from sugar beet in our Ultra Moisture Conditi...
Oh, yes. We love it when up a luxurious lather. ๐Ÿ™Œ  Especially with our Ultra Moisture Shampoo, which effectiv...
Get ready to fall in love this fall with Moisture Mist! ๐Ÿ’• Your hair will love the unexpected romance with this Aloe Vera...
Want the perfect in-between-salon-appointments color? Say less with Color Mask in Copper ๐Ÿ’ฅโ €โ €โ €โ €โ €โ €โ €โ €โ €#fourreasonsusa #colo...
When our Four Reasons Original line meets good company ๐Ÿ”ฅ What are your favorite products from the FR Original line? Tag ...
Always use protection. ๐Ÿ˜‰Color Mist is everything you need to protect salon color; this conditioning mist gives locks a b...
The feeling is so mutual, @ariannachayleneblean โšก Celeb stylist Arianna Blean loves our Toffee Color Mask! Used in place...
Let's be honest... color treated requires some extra TLC. (That's where Color Masks come in handy. ๐Ÿ˜˜ ) Apply these tonin...
The last days of summer call for a fresh new shade. ๐ŸŒˆ Tap to shop the sweet shades of Chocolate, Toffee, and Caramel for...


5600 Urbana Pike
Frederick, MD

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