Holly Gordon

At Aura, we’ll hype you up, fix your bangs at least twice, hand you a drink, talk you through your hair anxiety, and somehow still make you laugh the whole appointment🖤

april dump
felt everything. did the most.

Let’s take a moment to wish my best friend a happy happy birthday✨🧡 I’m grateful to have you. So lucky that you chose me to be your PIC💃 11 years knowing ya to get here! Opening a salon, starting your own brand, seeing Hayley Williams LIVE (life changing I know), winning best hair salon, just so much! 38 was a whirlwind of highs and a few lows. I don’t say it enough but I’m really grateful you chose me to do life with. being your person is one of my favorite things. I’m really proud of you walking into 39. and I’m really lucky I get to be there for it. Cheers babez😘🤌🏻👻🖤 POOOOOUUURRR MEEEEE💋

officially out of the salon and into mom mode 👻✨

I’ll get back to all messages + appointment requests May 1st

my baby is turning 5 and we’re doing it big at the most magical place 🏰❤️
and yeah… I will be emotional about it

Muted fox tails 🦊 inspired by our lord and savior

Obsessed with my new bowls and brushes by I need more now

I’m honestly a little speechless.

To be voted Best Hairstylist in Fredericksburg by you… my clients… means more than I can fully put into words.

You’re the reason I get to do what I love every day.
You sit in my chair, trust me with your hair, your stories, your lives… and somehow, over time, you become so much more than just clients.

This really is a village. And I feel it.

I started doing hair in Fredericksburg in 2015… and somehow 11 years later, this is the life I’ve built here.

An incredible clientele I genuinely look forward to seeing again and again.
A space that feels like home.
A career that’s challenged me, shaped me, and lit a fire in me I never want to lose.

Because if you know me… you know I’m a little fire and a lot of heart.

Building Aura with my best friend has been one of the greatest parts of this journey.

And to be part of something even bigger —
Aura being voted Best Hair Salon — makes this feel even more surreal.

What we’ve built there, with people we love, for a community we care about… that means everything.

This award might have my name on it, but it belongs to all of you.

Thank you for trusting me.
Thank you for supporting me.
Thank you for growing with me.

My heart is so full 🤍

—

ust a really, really good blonde.