Linda's Health & Beauty
The story begins before Seacret, in 2000. Moty Ben Shabat had come from Israel to the United States to save money for medical school.
But he caught the entrepreneurial bug and ended up staying. He bought his own ice cream truck and dreamed of having his own company. When his brother Izhak came to visit, Moty mistakenly thought he had come to join the business. They soon struck upon the idea of selling toys in kiosks during the Christmas season - and over the next four months they made $4 million in revenue.
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