Lindsey Pruitt Hair Co.

You need to stop focusing on this to see results

FOLLOWER COUNT- honestly any number here on this app 🤭🙃

Why?

Going viral, growing rapidly is not always going to bring you the ideal clients you want anyways! Followers do NOT equate to income.

Above over broken down the 4 key elements to building out a successful sales strategy.

Is your content currently focused on sales? Or is it more focused on growth?

If its not where it needs to be, what do you need to implement more of to change that?

Tune into my full thoughts on growth vs. sales strategy’s on my latest episode of The Social Stylist Podcast!

ps- SAVE THIS POST to remember the 4 key elements to an effective sales strategy ✨✨

I don't care about my analytics.

Well, not in the way you think. 👀

I set my own metrics that I go off of.

We have been conditioned to care about the number of views, likes, saves comments, shares...

Here are the metrics you should be concerned about and set for yourself: leads captured, consults booked, deposits paid...

Each month I set a goal on each of these, a number I want to reach. I look back at the previous month and see if I hit my goal. If not, what do I need to do/ change to get there with my content moving forward.

The truth is someone could have crazy reach, likes, shares, saves, and still not convert a single sale.

When you're feeling discouraged on social media and you feel like everyone else around you is blowing up, ask yourself, are you looking for growth on social media or sales?

Do you take time to set goals for your social media each month?

Save this post to remind you set those goals and create content based off of your goals!

How to be “that girl” on IG

Have you heard this phrase before?

You may immediately think ok it’s their visuals that make them “that girl,” but it goes beyond just your aesthetics for you to stay top of mind with your ideal audience.

I dive into this topic and why it’s an essential part to being a true magnet when it comes to showing up in this space.

Listen to the rest of what I have to say on the subject by clicking the link in my bio, and tuning in to the latest episode on The Social Stylist Podcast!

If you want your salon team to be successful on social media,

You have to be willing to walk the walk.

I love that said “you have to be willing to get your hands dirty and lead by example if you want your team to do socials.” I couldn’t agree more with this!

How can your team be successful with anything unless they have a leader guiding them?

When you choose to be in the fire with your team, doing hard challenges and things like that, it shows your team that you are truly that, a team!

If that is the culture you are trying to create in your space, here’s what Lacey suggests: create a social media commitment.

I helped her construct hers for her team and she was so kind to share it in the show notes of this episode if you want to go take a peek!

It is a weekly commitment to show up in a certain way, it’s a bench mark. This is a great place for salon owners to start as well!

If your struggling to balance all the things team, educating, working behind the chair, let’s talk 😉 id love to help you be able to show up for you team and lead by example through social media!

Link in bio to listen to this weeks episode!

Often times it’s the smallest details and tweaks that make the biggest impact

I know it can be frustrating to feel like you’re working hard on your social media, or maybe you feel like it’s always on the back burner, by simplifying your strategy and making small changes, you can get big results!

Dm me “social” to learn how we can work together to grow your education, salon, team, beauty business, here on Instagram!

The ☕️ on the most underutilized call to action

Why utilize the trigger word CTA?

2 reasons:

✨ It increases your comments on your post! This shows Instagram that your audience want to engage with you, and will continue to push your content out to new viewers.

✨ A non icky way to slide into someone’s DM’s! It’s a great way to start a conversation without the cold messaging approach.

So when do you utilize this?

The best posts to use this CTA are posts you are linking things for!

Example: forms, guides, pdf, links to products…

Have you tested this strategy out for yourself? I’d love to know you’re thoughts on this CTA inside your beauty business!

Remember to SAVE THIS POST to remind you to test this out!

What most creatives don’t realize about their creativity

It’s not meant to stay consistent forever.

There are, and will be ebbs and flows.

I know it can feel frustrating. Why am I not getting new clients? Why are my views down on IG? Why am I attracting this person and not my ideal client?

A couple things may be happening.

It’s time for you to take a break. A complete break for social media. No consuming, no posting, a complete break. It’s time for a content cleanse.

Take the time to break apart your current content from the last 30 days.

Did it speak to who you are trying to attract? Would you be attracted to the content you put out? Would it be helpful to you? Or was it more a post just to post?

When you choose to take a complete rest, and really examine your content, that’s when new fresh ideas can come through.

When i do a content cleanse, i like to shake up my routine, get out of my usual patterns I can fall into. It allows me to actually think different.

I read a book, I go outside more, i do a different type of exercise, find a new podcast, these all help me gain a fresh perspective so i can come back to my content with fresh ideas.

When you focus on putting out quality vs quantity, your content will work for you even when you’re not in creation flow. (And the QUALITY of your leads will increase.)

If you’re not feeling inspired, starting to resent this space, take the break. It’s worth it in the long run.

What do you do to get out of your creative rut? Comment them below to help others gain some new ideas!
👇🏻👇🏻👇🏻

What is your time worth?

As beauty professionals we are encouraging our potential and current clients to invest into our services. Are hair extensions, injections, and other beauty services necessary?

Maybe, but majority of the time they are an investment or a luxury.

It’s all about how you look at your day to day. What are you wanting to spend your time doing? What do you enjoy doing during your day?

Do you enjoy spending hours each week doing your hair, or are you looking for a way to decrease your time spent in front of the mirror but still want to have an incredible hairstyle? Hair extensions would be the perfect fit for you.

Summer is here and now you don’t want to wear makeup. You want the minimum makeup look all while still feeling confident sitting poolside, lash extensions are incredible for this!

When it comes to things inside your business, what do you love doing each day? What brings you joy? What are the things you absolutely dread?

Many times as a business owner, juggling all the tasks in the day can lead to not being about to give 110% to each task. Which turns into half assed results.

Many times it’s social media that gets the boot, but it’s the very thing that helps keep leads rolling into your business, it helps you grow and reach that next big dream of yours!

So if you want others to invest in your business, why are you not investing in areas that you don’t love as much?

If you want to see true growth inside your beauty business, get clear on the things you do really well with, can consistently keep up with and know the things that you don’t love pouring your energy into. The time sucks.

I’m here to help support you when it comes to social media, to give you back the gift of time to be able to pour into the areas you LOVE giving 110% to like your team, your craft, your family…

DM ME “social” to learn more about social media management and how I can help support you in growing your dream 🤍

It’s you against you ALWAYS✨

One of my biggest WHYS of building the The Luxe Community is to bring other women together to collaborate, grow, and learn from each other.

I believe there is such strength when a group of women get together to create magic and help each other grow.✨💪🏻

Ive had the most inspiration & growth from being in rooms, in group where we could come together, ask questions, and learn from each other!

(It’s honestly one of my biggest business secrets to see massive, explosive growth 🔑😉)

Within in the community yes you get a weekly content plan, yes you have free resources to truly learn the how tos inside of how you should be marketing here on social media, but arguably the people you will meet within this group is what’s truly worth it.

Sometimes it’s all about who you know to help you reach the new level inside your business.

Sound like just the thing you want to be apart of?!

DM ME “community” to learn more details and to join!

If you struggle sharing your personal stories on social, this post is for you.

Trust me this post was a huge ah ha moment for me a couple weeks ago.

I have always struggled with sharing my personal stories. I’ve always know that it was important to share them but never knew how to share them the right way.

The main thing you need to remember is when it comes to sharing your personal stories here, it’s meant to help cultivate better connections with your ideal client.

It helps humanize you and bridge the gap between virtual reality and reality. It’s especially important being apart of the beauty industry to bridge this gap.

You sharing your personal story helps you build trust with your ideal client.

Is there such thing as over sharing? For sure. Remember social media is meant to connect with your IDEAL client. Not the masses. So share stories that directly relate to your ideal client.

When you’re clear on who your speaking to, your messaging becomes quite simple.

Start today by identifying your ideal client, going into detail, and then writing down your stories you can share that will directly relate to them.

SHARE THIS POST with your hair biz bestie and hold each other accountable for sharing more of you in this space! ✨

This is a BIG reason your feeling burnt out around creating content

You feel like you’re repeating yourself to much.

Repetition is key when it comes to creating content!

Here’s the thing, you follow hundreds of fellow beauty pros that are talking about the same things.

Heck you might even see 5 people post about how to brush their hair properly in the same day!

But here’s what you don’t stop & think about…

Your ideal client doesn’t follow many hairstylists like you do! They NEED to be educated, they NEED to see these posts more often.

So yeah 5 other people may have posted that today, but they way YOU speak about it and present the content may be just the thing that client needs to hear to finally book that appointment with you.

Stop overthinking your content.

Stop trying to go viral or reinvent the wheel when it comes to content.

Keep it simple.

If you’re looking for a simple way to get clear with your branding, get clear on who you’re speaking to & be able to create content with ease, my content masterplan can help you do just that!

COMMENT “link” BELOW for your copy!

IT’S LIVE 🎉✨

THE SOCIAL STYLIST PODCAST is officially live today!

I’m so excited to share more thoughts with you here!

Social media has become a space of so many rules of you can’t talk longer then this, you should only share this and that… this is a place I just want to sit down & have some raw and real conversations with you! My friend!

I’ll be talking about life, business, social media, & talking with some amazing people in the industry to help you grow your beauty business and hopefully see that we all struggle no matter what level we are at!

You can download now!!
Apple, Spotify, & Google! 🤍

I’d love to hear your thoughts on todays episodes that dropped! Yep i dropped 3 episodes for you to binge!

Drop your favorite emoji below if you tuned in today! 🎤