withSimplicity
Clean beauty, simplified. Skincare, Makeup, Body Care Beauty products produced in Harrisonburg, VA with high quality and organic ingredients.
If we actually took time to track it, we probably organize for about 10-15 hours each week. đ
Weâre excited to launch a new experience on the site soon! Any guesses? đ¤
09/25/2026
We heard Fall is just around the corner. đ
Restocked w/ sleek new packaging! â¨
2026 was supposed to be our year of zero packaging changesâŚ. which didnât last long.
Soon after launching our new skincare products, we realized that four of them were not dispensing properly. This was mainly due to the colder weather thickening the product and making it difficult for the pumps to âsuck up the productâ and push it out.
What then ensued was a MONTHS long journey to find solution that still fit with our values.
We considered aluminum tubes, but we couldnât find a manufacturer that could guarantee the inner coating (yes, aluminum tubes have an inner coating to prevent leakage and preserve product integrity) was BPA-Free.
So that idea was crossed off the list.
We finally settled on a plastic squeeze tube.
This isnât an ordinary plastic, though.
The plastic in these tubes is derived from sugarcane!
đąWhy sugarcane?đą
When itâs grown on degraded land, it helps put carbon back into the soil. Leftover plant material is converted into renewable electricity, powering production without natural gas. And since the sugarcane absorbs carbon as it grows, that same carbon ends up captured in the plastic, pulled straight from the atmosphere.
The result? More carbon gets removed from the atmosphere than gets put back into it.
âťď¸When you finish your tube, wash it out and recycle it following your local recycling guidelines.
Questions? Let us know!
This is it!
The palette that sold out in just 10 days is back for a limited run online + in-store! đ
When this batch is sold out, itâs gone for good! No Batch #3, no waitlist, no checking back next season.
Non-Toxic Living | Former Env. Attorney excited to enjoy this last sunset with you!
Dream team right here! â¨
Recreated one of our favorite reels from 5ish years ago, and we love seeing how much the wS kiddos have grown alongside our team!
A year ago, this sweet girl came into withSimplicity for a little one-on-one makeup lesson. Now look at her!
Sheâs doing her own makeup and getting ready with her mom. Thereâs something pretty special about those little moments when they go from watching you to wanting to learn how to do it themselves.
And honestly, thatâs exactly what we hoped would happen when we started offering free teen skincare + makeup consultations. Our Shop Girls help teens learn the basics, from taking care of their skin and applying makeup to figuring out what feels right for them and creating a look thatâs age-appropriate.
If you have a teen whoâs starting to get curious about skincare or makeup, weâre happy to help them get started. Free consultations are available at the shop. Text 540-435-4744 to book.
A very unofficial day in the life of our founder, Irina. Just coffee, chickens, family, skincare, and all the little things in between.
Our skin has a mind of its own sometimes.
Ann Dunnington | Natural Health & Clean Ingredients Educator recently gave Barrier + Beyond Vitamin Water Serum a try, and we loved hearing what she had to say about it. This lightweight, fast-absorbing water serum gives skin a boost of hydration with hyaluronic acid, while niacinamide, plant peptides, and vitamins B3 and C help support a healthy skin barrier.
Itâs a simple step to add after cleansing and toning morning and night.
And when Ann calls it an âIV drip for her face,â we know exactly what she means. đ
Ann was gifted the product and recieved a gift card in exchange for creating this video. All thoughts and opinions are her own.
The math checks out on this one. đ§Ž
09/09/2026
August felt like the shortest and longest month ever.
Anyone else feel the same? đđźââď¸
Now that the kiddos are back in school, weâre starting to find our groove again with early mornings and afternoon pickups. (We may have perfected the car makeup routine).
Exciting things are ahead in the world of wS, and we donât want you to miss them!
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Contact the business
Address
77 E Market Street
Harrisonburg, VA
22801
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 4pm |
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