BSW Cosmetics

Beauty Starts Within is a paraben-free, cruelty-free cosmetics brand striving to change the landscape of the beauty industry.

Makeup Artist on site; Makeup parties for children and adults

08/24/2023

Hours for our blowout sale! We hope to see you all in store this weekend💜

08/23/2023

BSW is back this weekend for a blowout sale of all your favorites! You can catch us online and in store for limited hours to enjoy 40% off💜 We hope to see you! Hours coming soon.

03/28/2023

The Easter bunny will be in store soon! Book your photo appointment on our website!

03/18/2023

BSW Roll Call! and Co-Founder LaTanya is wearing our official BSW t-shirt! Shop this and other BSW merchandise at bswcosmetics.com 💜

Want to be featured on our page? Take a video or selfie in your favorite BSW Products and send it to us!

03/17/2023

Happy St. Patrick's Day from BSW Cosmetics💚 Hope everyone is feeling lucky today!🍀

03/16/2023

We’re getting ready for the Easter bunny! BSW is offering photos with the Easter bunny in our Easter Wonderland! Visit our website to schedule your appointment💜🐣

03/14/2023

We turned our store into an Easter wonderland to welcome the Easter bunny! Sign up for your family Easter photos at https://www.bswcosmetics.com/easter-bunny-event/ or follow the link in our bio💜

03/12/2023

Next Sunday we will be hosting our third monthly senior mixer! Join some of the BSW staff for an afternoon of fun, food and Bingo! Email us at [email protected] to reserve your spot!

03/11/2023

The Easter bunny is coming to Homewood and he's stopping by BSW! Visit us in store to take family Easter photos and get Easter goodies. Visit our website at https://www.bswcosmetics.com/easter-bunny-event/ to register!

03/10/2023

BSW Roll Call! Happy Friday from Sosa!💜 In this video she's wearing our "Oh So Red" lipstick, the BSW brow pencil in Dark Brown, and the Powder Blush in the shade "Sparkling Cinnamon". Shop these products and more at BSWcosmetics.com