Uberbeauty808

Premium Color in Just 10 Minutes? Set the timer and sign us up! ⏱️

Time is invaluable, and with Alter Ego Italy's Fast Color 10', you don't have to compromise on quality for speed. This innovative permanent hair color delivers:

👉 100% gray coverage without pigment overload
👉 Vibrant, uniform results with extreme brightness
👉 Delicate floral fragrance for a pleasant application experience
👉 Vegan-friendly formula free from PPD and resorcinol
👉 Eco-conscious packaging using recycled materials

Crafted for the modern stylist, Fast Color 10' allows you to offer express services without sacrificing excellence in 10 minutes. Whether it's root touch-ups, toning, or full-color transformations, achieve stunning results in a fraction of the time is your new reality.

📸:

Unlock the perfect haircare routine with Essential Haircare by Davines. 🌿✨​

Personalise your regime with active ingredients from Slow Food Presidium, protecting endangered Italian plant species. ​

Whether your hair needs a boost of hydration, volume or something in between, Essential Haircare has a product tailored to nourish your hair and protect the planet. 🌍💚​

Boost your hair with a summer salon treatment and bring home the products to recreate your Essential home treatment routine! 💇‍♀️​

It’s all about the details ✍️ For our newest demi-permanent alkaline colour launch, The Present Time, each box carries more than just a colour tube - it carries intention. Inspired by the Omikuji concept, a traditional Japanese fortune found at Shinto shrines and Buddhist temples, each box features a unique mantra.

💭 Express yourself with colour that evolves naturally, celebrates your individuality, and leaves a lasting impression. Find your nearest participating salon at the link in our bio ✨

Brown sugar blonde, there isn’t anything sweeter!

From “Teddy Bear Blonde” to Brown Sugar Blonde, the trend makers are showing a warm and cozy mid level between blonde and brunette is where it’s at! What formulas are you creating to recreate this trend?

Hair by using Alter Ego Italy

Introducing Skater Waves, where the timeless allure of Farrah Fawcett meets the modern charm of a skater girl.👩🛹 All brought to life with the warmth of Skater Peach Blonde – a sunkissed blend of peach and blonde tones.​

Achieve this modern, shaggy look with: ​

💛 More Inside Primer to add texture​

💛 More Inside Curl Moisturizing Mousse to maintain the bounce​

💛 More Inside Sea Salt Spray for that beachy finish​

Ride the wave of perfect hair: visit your Davines salon or explore the More Inside range on our website to recreate this look.✨​

​

Mayday, mayday! 💜🩷 Gorgeous hair has arrived!

Maintain your fantasy shades with the new Passion Color Mask. A colorful alternative to permanent color, this ulta hydrating color mask will refresh color maintaining shine and that fresh from the salon glow. ✨

Hair by maykodarikausa using Alter Ego Italy

Do you have 10 minutes?

Fast Color 10’, the 10 minute miracle color, is the key to your clients busy lives and you growing your business. The ultimate ! 🔑

With complete grey coverage, the vegan friendly, low ammonia hair color makes coloring hair faster and easier with shiny intense tones without the pigment overload. Everything you and your clients have been looking for.

Ask your salon consultant or local distributor for more info. ⏰

.murphy The secret is out, a second wash seriously alters your entire style.

If it’s been a few days since your last wash or you want to add more volume to your style ➡ washing your hair twice is a must! Swipe for our guide to double cleansing.

To avoid over-washing or drying your roots, concentrate the formula at the roots, this will ensure a great wash without drying your strands. Follow with your favourite conditioner🪄

Our Miracle Hair Mask in ’s Spring/Summer 2025 Print Issue as 2025 NewBeauty Award winner for the Best Mask for Color-Treated Hair ❤️

To all the professional hairstylists that make Alter Ego Italy so beautiful, thank you. We appreciate all you bring to the world of beauty and the hairstyling community. 🤍

Are you looking for a or a more natural result? With the 🩵NEW 🩵 Passion Color Mask you can your results. Try the Foundation shades that enhance and shine with warm, , and delicious tones.

Pro Tip: The result can be achieved on lighter blonde hair and the duration depends on the hair's porosity, typically lasts 3-6 washes.

Pic:

Ask your local salon or distributor for availability.

.murphy LOVE IS IN THE HAIR❣️

Looking for new ways to fall in love with your hair this year? We’ve got a few ways to make your style feel effortlessly chic at the link in bio 🔗

credit | .lanaaa