Sweet Professional USA
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Developed with one mission: to create innovative, customizable & highly effective hair products for
Founded in Brazil in 2011 by expert beauty stylists, scientists, businessmen and businesswomen, Sweet Hair Professional was developed with one goal: to create an innovative and highly-customizable product for all
hair professionals and their customers. Today that dream is evident in 15 different countries... and counting. Sweet Hair Professional is a fusion of passion, science, experience and ene
09/12/2026
A referral still has a lot of value, but today it almost always leads to the same place: your profile.
And when a client gets there, she needs to find an image that confirms everything she’s heard about you.
Sweet Photo AI was created to help hairstylists showcase their results with higher-quality images.
Comment I WANT and get access to Sweet Photo AI.
09/11/2026
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09/10/2026
The secret is out. And now you can finally discover Curly On 2x1. 🔓
A blend of 10 noble oils, powerful nourishment, and heat and UV protection to care for your hair while you define your curls.
Designed to work with different curl patterns, delivering definition, movement, and care both on styling day and on the day after.
Curly On. The secret is in the care. 🩵
09/09/2026
Your work can be excellent and still lose value when the image fails to show everything you delivered.
Sweet Photo AI was created specifically for hairstylists and helps adjust quality, lighting, background, retouching, and format for posting in just a few clicks, directly from your phone.
Comment I WANT and discover Sweet Photo AI.
Does your salon serve different hair types, routines, and needs? Your technology needs to keep up with that level of demand.
The Sweet Professional straightening system was developed in Brazil, one of the world’s most diverse markets, to deliver performance across different hair types and climate conditions, combining treatment, hydration, frizz control, and results that last up to 3 to 4 months.
Comment I WANT and discover more of the Sweet ecosystem.
Today, the way you showcase each result also helps shape how people perceive you as a professional.
Sweet Photo AI was created to bring these two things closer together: the quality you deliver in the salon and the quality people see on your social media.
Comment I WANT and discover a new way to showcase your work to the world.
15 years, a presence in more than 75 countries, and one clear direction: creating tools that help beauty professionals grow.
That’s what we’ve done through products, education, events, and technology. And now, this movement is also transforming the way you showcase your results to the world.
Sweet Photo AI was created for hairstylists who want to turn good photos into more professional-looking images, with better quality, lighting, backgrounds, and finishing touches, directly from their phones and in just a few clicks.
Comment I WANT and get access to Sweet Photo AI.
08/31/2026
So, are you coming with us?
Comment I WANT and get access.
08/29/2026
In the new world we’re living in, the way you showcase your work also influences its perceived value.
Comment I WANT and get access to Sweet Photo AI.
Chronology shows one part of what technology means to Sweet: using innovation to give professionals more advanced tools for their work.
But we believe that evolution shouldn’t end when the client leaves the chair. After all, what’s the point of delivering an extraordinary result if the image you post can’t show it?
We’re bringing Sweet technology into a new stage of the professional journey.
Comment I’M READY and stay tuned for what’s coming.
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Irvine, CA