Her Stories Senior Housing

From red carpets and celebrity marketing to senior housing leadership… talk about an unexpected pivot.

In this Spring Rewind episode, we hear how Ashley Alpert traded the fast-paced glamour of Chicago’s entertainment scene for a career rooted in purpose, connection, and care.

What she discovered? Strong leadership, relationship-building, and navigating chaos look surprisingly similar in both worlds.

Senior housing is filled with women bringing experiences from every industry imaginable, and using them to create meaningful impact for older adults every single day.

This season on the Her Stories Senior Housing Podcast, we’re revisiting some of our favorite conversations and going back to where it all began.

What career did you have before senior living?

Sometimes the path you never planned becomes the one that changes everything.

Rebecca’s journey into senior housing started with a personal connection to Alzheimer’s and one unexpected LinkedIn message that completely shifted the direction of her career.

From software sales to senior care, her story is a reminder that purpose often finds us when we least expect it.

This Spring Rewind episode is for anyone who’s ever pivoted, taken a chance, or discovered meaning in an unexpected place. This season on the Her Stories Senior Housing Podcast, we’re revisiting some of our favorite conversations and going back to where it all began.

What’s one unexpected moment that changed the direction of your career?

SPRING REWIND SERIES

Sometimes the women making the biggest impact in senior housing started in the most unexpected places.

Before founding and helping reimagine senior living communities across the country, was a 15-year-old waitress learning how to connect with people, work hard, and make others feel seen.

More than two decades later, those same values still drive her leadership today.

From handwritten holiday cards… to building meaningful experiences for older adults at scale… Anita’s journey is proof that the smallest moments of service can shape an entire career.

Watch this Spring Rewind episode to hear how Anita found her path into senior housing and eventually became a founder and industry leader.

If you work in senior living, what was your very first role in the industry?

SPRING REWIND SERIES

Before the titles. Before the leadership roles. Before the industry recognition… there was a starting point.

This season on the Her Stories Senior Housing Podcast, we’re revisiting some of our favorite conversations and going back to where it all began.

First up: Kiera DesChamps.

From being voted “Most Talkative” in school to building a career in senior housing leadership, Kiera shares how her passion for people, communication, and service unexpectedly led her into an industry that would completely change her life. And honestly? That’s one of our favorite things about senior housing.

So many incredible women never planned to work in this field… and now they can’t imagine doing anything else.

Watch this Spring Rewind episode and hear how Kiera got her start in senior housing. What was YOUR first introduction to the senior living industry? Let’s talk about it below.

Here’s what we’ve learned about women… especially after an incredible week at NIC Growth Conference 2026: when women gather, powerful things happen.

So many powerful stories, insights, real conversations, a little bit of fun, and a ton of great energy!

“I truly believe the best days of senior housing are still ahead of us.”

Thank you for having us,

This is your mid-week reminder…

“DON’T TAKE AWAY THE FRYER.”

Would you give up French fries for a few more years? It sounds simple… until it’s not. And for , this was a real conversation in one of our communities.

In senior living, the conversation around “healthy choices” isn’t just about nutrition. Often it leads to further discussion about autonomy, dignity, and quality of life.

Is it really about the fries… or about the right to choose?

Where do you stand, health first or choice first? Listen to the full episode on the Her Stories Senior Housing Podcast at www.herstoriessh.com

We can’t change elder care without changing how we support caregivers.

Revolutionizing elder care starts behind the scenes with the people doing the work every single day.

As demographics shift and the demand for care rises, one thing is clear: caregivers need more.

If we want better outcomes for our elders, we have to invest in the people caring for them. This requires consistently, intentionally, and at scale.

What’s one tool or resource you think caregivers need more of right now?