Pholk Beauty
Soul Food For The Skin
Pholk is a vegan skincare line inspired by the folk beauty and botanicals of the African Diaspora. Craft-batched in Jersey City, NJ.
I’ve been quietly obsessing over Makeup Artist | Educator | UGC Creator | for a while now. From her behind-the-scenes life as a bridal and set artist to her NYC makeup tours and gem-dropping tutorials for real skin, she constantly proves that beauty isn’t one-size-fits-all.
So naturally, I asked her to put our Glow On the Go kit to the ultimate test on her own skin.
Her verdict?
Hydrated, plush, and refreshed—never stripped.
Gentle enough around hyperpigmentation.
Resilient enough to hold up through the seasonal shift.
That’s the soul of Pholk: real-skin remedies that meet your moisture barrier right where it is.
That’s always been the goal: making formulas that respect your skin right where it is.
Head over to Makeup Artist | Educator | UGC Creator | to find out more about her services and beauty tours . 🌿💄
08/13/2026
Hey Pholx 📣 I’m doing an IG Live tomorrow!
Pull up this Friday @ 2:30 pm for
Pholk Stories: LA Glow Bar Edition 🌱 as I share the backstory on how we made our way to the Life in the W launch party, our Glow Bar concept, and how I transformed the Glow Water Face Mist into a full-on luxe experience.
Joining me is event producer Bri’Che Lynn, who was right there with me for the whole adventure.
Can’t wait to connect with you! 🫶🏽✨
Y’aaallll! Just wow. I’m so grateful for all of the DMs and texts this week congratulating me on Pholk’s Glow Bar at the TRISHTAN WILLIAMS Life in the W launch party in LA.
This is a bts glimpse into what it looks like to grow my brand in 2026 🌱
I’m on a mission to take skin care beyond the beauty aisle, reimagine accessible wellness means, and root it in Black girl joy + resilience.
Thank you for always being here to bloom with us 🖤 And if you’ve loved watching how we move this Summer, get excited for what’s coming in September for Fall. 👀
📸 Bri’Che Lynn |Sun Kissed Sapphics
Whether Pholk is popping up at a local artisan market, a large-scale beauty experience, or a VIP event like the premiere party for Life in the W on ESPN — our assignment stays the same: educating people on how to make healthier, happier, resilient skin easier to achieve.
This day was no different. We found ourselves in Jamie Foxx’s backyard, under a full California sun at 90 degrees, with one job: keep guests’ skin hydrated, glowy, and photo-ready.
There was a lot going on — an ESPN “Life in the W” panel with DeWanna Bonner Larrance Dopson TA (JEFE), and showrunner TRISHTAN WILLIAMS 🌟, super dope DJs, incredible food and dessert (Chey'Dough LLC I’m looking at you) , synchronized swimmers and performances. And of course real connections being made amongst the sports and entertainment glow getters.
Guests couldn’t get enough of the honeysuckle rose meadow notes in our Glow Water. To keep skin photo-ready, we used a nano mister for a super fine, makeup-friendly mist. And because I took inspiration from my grandmother’s bo***ir, the set had blotting papers for excess oil, tips for touch-ups, and mints — a little Southern sweetness thrown in. 🍬
Y’all it was def a day to remember… except that I lost my phone! lol + smh!So, I’m beyond grateful to Bri’Che Lynn who joined me for this adventure and captured our Glow Bar experience to share with y’all. ✨✨✨
Immersed in the dreamscape of Cali hills and sky, Jamie Foxx’s backyard, and a gathering of entertainment and sports glow getters — Pholk Beauty pulled up to celebrate the Season 1 premiere of Life in the W on .
Special shoutout to Jersey City event producer of joining me for this transformative experience and helping to make this a pholkin’ amazing day for the guests and the brand! ✨
Y’all, so much happened that I had to break this down into separate posts! Swipe down for the official recap from producer Tristan Williams.
Then come on back tomorrow to see the festivities through the POV of Pholk’s Glow Up Bar.
✨✨✨✨✨
Repost from
What an incredible way to wrap up my show “Life In The W”My goal is to always give my team and supportive colleagues, friends near and far an experience while celebrating such a huge accomplishment.
Recap: 🎥
Thank you so much for producing such a phenomenal event for everyone to enjoy. You go through the fire and back for me. Your hard work does not go unnoticed 🌷💕
Next I would like to thank for not playing about us. ALWAYS making sure the vision/visuals come together for the proper rollout. ✨🤞🏾
Rodney & T, Thank you both for your production services to bridge the gap from creative to logistic. You both are AMAZING 🫶🏾🥂
To my amazing panel partners, I can’t THANK YOU ENOUGH for lending your time, knowledge, and support
My Dress:
My Hair:
My Makeup:
To my videographer, still photographers, yall killed it.
To You Killed your performance & The 1&2’s all day 🔥🔥
(You will hear her new song “Bestie”in the show, Ep 2)
You ladies were dynamic. Definitely a wow factor ✨
You’re truly the 🐐
Your level of hospitality and grace is unmatched! Thank you for hosting and supporting women at the highest levels 🙏🏾🫶🏾🤞🏾
Hey Pholk Fam 🫶🏽
It’s been a minute since I’ve posted! Real talk: for a lot of last year, Pholk looked bigger on the algorithm than it was in real life. I decided to scale down the business and figure out how to pivot (once again!) in this new climate. Advisors told me to stop using words like “Black” “Afro-Appalachian” and even melanin.
Welp, in 2026 I responded by making chaga melanin one of my signature ingredients to make sure that I continued to educate on the wellness benefits of melanin.
I increased my use of Black southern plants like okra and honeysuckle to deepen my commitment to Black folk wellness.
And I continue to bring Pholk into cultural, fitness, and q***r spaces that match what I believe in and how I actually live. 🤎👟🏳️🌈
Most of that work has been happening in person, quietly. Just like the resilient soul food plants that always find a way to thrive, I’ve also been becoming a different kind of business owner than I was a year ago. More adaptive, resilient and ready for growth.
This is a peek into the preparation for a transformative event that so was a part a few weeks ago.
Come back over the next few days — I’m going to show you exactly what this was, and what’s next for Pholk. 👀
📸 reel cover Bri’Che Lynn / Sun Kissed Sapphics
Happy July 4th weekend yall! If you're seeing thiss, take it as your sign to make your own rituals 🌺💙
I boost my melanin health with chaga because of its high melanin content.
I actually cold steep chaga and chicory once a week and keep it in the fridge. The blend is a velvety coffee alternative with caramel notes. It makes an excellent base for latte recipes like this one. Plus it's so potent for my skin, immune system, and gut health.
This Botanical Bliss Chaga Latte is such a fun and delish way to drink your melanin!
Ingredients:
1 cup cold brewed chaga
Plant milk of choice
Fresh lavender sprigs
Frozen rose petals ( can also use dried)
Ice cubes
Pholk herbalism tips: To maximize absorption of the lavender antioxidants, muddle the sprigs with agave until you can smell their aroma.
Eat your lavender and rose petals to get the full skin benefits — not just sip them. 🌸
Why your skin will thank you:
🍄 Chaga — antioxidant-rich, evens tone, protects melanin
💜 Lavender — calms inflammation, soothes skin from the inside out
🌹 Rose — hydrates, softens, brings the glow
Creating from a place of peace today.
✨ Brought the garden inside to make a calm altar. Roses for self-tending, lavender for adaptability, and honeysuckle to remind me to play.
Pholk isn't just skincare—it’s my real-life daily plant wellness, bottled. 🌱🌺
What’s keeping you calm and adaptable today?
candles by
06/29/2026
Day Two of celebrating that our chaga melanin-infused GoldenBod Balms were featured in last night's BET Awards Gifting Suite - and the glow was EVERYWHERE. 🏆
Just for fun we put together our GoldenBod Awards for those that are bringing the looks AND the pivots for the Culture. 🤎🖤
Honestly, our awardees 😉 were all pretty magical, but we stand on our 10 outta 10 GoldenBods for Queen Latifa. No notes!
Drop a name below and tell us who YOU would give the GoldenBod to. 👇🏾
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203 Monticello Avenue
Jersey City, NJ
07304
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