Theory Colour Studio

Coming soon!

Healthy hair starts with a healthy scalp • Shop the new N°. 0.5 Scalp Longevity Treatment now—exclusively available at @sephora and your local OLAPLEX salon.

There’s no need to filter when you use the perfect platinum💍toner!

This Week Only ‼️Book a highlight service and receive FREE Olaplex Step 1&2 Treatment!
Olaplex prevents and repairs 🛠️ damage so it’s like an insurance policy on blonde breakage!

Davines Love Curl🤍

For all curly or wavy hair types.
It uses almond extract to hydrate textured hair without disrupting the structure, while enhancing its volume, shine, and manageability !
•
•
•

It’s always a party when is in the house 🎉 we’ve had some of the best nights painting her already gorgeous hair!

My goal was to create a perfectly neutral palette with a full highlight using Blacklight lightener and a sultry mushroom bronde color melt with ShadesEq. I can’t lie I’m pretty obsessed! 🤩🤩

Loving the new Emerald accent color on my website! Hope I win the contest! 🤞🏼

🌸 Our ultra-creamy rich formula replenishes thirsty strands with vital moisture 💦 + deposits rich amino acids into your hair
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Allow our Deep Conditioning Masque to reconstruct, strengthen + smooth each strand from root to tip!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📸:
"Our Best Seller Mask for the summer time! Maintains & Removes that summer frizz, while moisturizing and smoothing out your hair!"

☕ Fall weather is approaching, you know what that means... cold air = drier hair 🍂 When hair gets dry/brittle, it lacks shine and is more prone to breakage
⠀⠀⠀⠀⠀⠀⠀⠀⠀
💧Let a Brazilian Blowout Smooth + Hydrate each strand with a protective protein layer and essential amino acids, providing protection all season long!

💃🏻 Come get holiday season ready for only $199!!!🕺🏻
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📷:

The ingredients are the key of effectiveness 🌱. Like our Roucou seeds, which are rich in powerful antioxidants that can reduce cellular damage from UV rays, as well as help to prevent the signs of aging.

We use Roucou Oil in our OI line.

Bold, ribbony highlights are back and it’s such a fun change from super blended looks. Keep the base soft and from looking like a 🐯w a herringbone pattern off the partline and a root smudge.

Don't let dropping temperatures spook you this fall, swipe for what we call ✨ magic touches ✨ to add to your fall haircare routine, from our Fall Favorites Collection – curated by our North American team 🍁