Project Reef

Available now at and rei.com.

Out there is where we move, explore, and reconnect with what matters most.

This Earth Day, we’re honored to bring Project Reef to REI Co-op, expanding not just where we go, but what we protect together.

More places. More movement.
Same commitment to the planet.🌎

A lightweight formula that soothes on contact, restores hydration, and leaves your skin feeling refreshed, not heavy. After a long day in the sun, your skin needs more than just hydration.

🎥

We know the hesitation around mineral sunscreen; the white cast, the texture, the way it can sit on the skin.
That’s exactly what we set out to change.
SPF that blends in smoothly, leaving nothing behind but protection that feels natural and looks like your skin.

Sunday in its element.
Sun, salt, and skin that feels good.

A day out in Hana.

We wanted to see how Project Reef 2.0 looked in its element.
This is what we found.

Over the last few years, we’ve grown.
Through real connection, thoughtful feedback, and a community that believes in what we’re building.
That growth pushed us to evolve.
Project Reef 2.0 is here.

Not a facelift. An evolution.
Cleaner formulas. New products.

A new energy, more grounded in nature, more intentional in everything we do.
Suncare that feels good, does good, and leaves good behind.

Welcome to the next chapter. 🌊

Made for movement. We go wherever you go.

Set a reminder, something huge is coming tomorrow.
Friday 03.27

Something big is coming this spring.
Stay tuned. You won’t want to miss it.

We’ve been busy behind the scenes getting everything ready for you.👀 Full restock coming soon… but SPF 50 Lotion is still here for your ocean days. 🌊

Thank you to everyone who joined our “Love Your Coast” beach cleanup and chose to give back to the coastlines we care about. 🌎

Protect what you love. Always. 🌊

This Valentine’s Day, we’re giving love back to what gives us everything.💙

Join us for a community beach cleanup in Maui, in partnership with and

Where ocean care, connection, and purpose come together.

👉🏼Save the date. Join the mission.
📍Kalama Beach Park
📅 February 14 from 9-11 am

☀️ How to use your Mineral SPF like a pro

Mineral SPF works a little differently than chemical sunscreens — and that’s what makes it so good for your skin (and the ocean 🌊). But to get that smooth, non-white finish, here’s how to do it right 👇

For the MIST:
1️⃣ Spray directly onto the area you want to protect, about 8–10 inches from your skin.
2️⃣ Don’t spray too close or too much — that’s when it can look white or feel heavy.
3️⃣ Gently rub it in using circular motions until the white cast disappears.
4️⃣ Wait 30 minutes before getting in the water.
5️⃣ Reapply every 80 minutes for full protection.

For the LOTION:
1️⃣ Apply a small amount and rub gently until it blends in.
2️⃣ Add more only if needed — less is more here.
3️⃣ If you see a white cast, it usually means you used a bit too much or didn’t rub it in enough.
4️⃣ Reapply every 80 minutes, especially after swimming or sweating.

✨ Mineral SPF takes a little more love, but trust us — your skin (and the ocean) will thank you. 💙