Bonafide Pomade

Powered by frijoles since 2012!!!

thirty two ounces of summer
thirty two ounces of fall

available now!

It takes a minute to figure this one out.

But when it clicks?

Watch out, bruh.

You'll go bananas for our Banana Leave-In.

Discovery Kit

Not sure where to start? Start here.

The Discovery Kit is the easiest way to try Bonafide without committing to a full-size product.

Inside you’ll find a selection of our current lineup in convenient sample sizes, allowing you to experiment with different holds, finishes, and styles before deciding which products deserve a permanent place on your shelf.

Whether you wear your hair neat, messy, textured, slicked back, or somewhere in between, the Discovery Kit is designed to help you find what works for you.

What’s Included
8–12 product samples (based on current availability)
1 Bonafide pocket comb
3 assorted stickers
1 Welcome to the Discovery Kit card
1 $5 “Find Your Favorite” Coupon toward a future Bonafide purchase
Packaged in a reusable Bonafide muslin bag
Refillable sample containers designed to be used again
A Better Way to Discover

We’ve always believed the best way to know if a product is right for you is to actually use it.

No reviews to read.
No quizzes to take.
No guessing.

Just try everything and decide for yourself.

Hand-Packed, One at a Time

Each sample is hand-scooped and packed by our team, one at a time. They’re not perfect, but neither is the process—and that’s kind of the point.

Designed to Be Reused

The Discovery Kit is designed to stick around long after the samples are gone.

Reuse the muslin bag for travel, grooming tools, cords, or whatever else needs a home. The sample containers can be cleaned and refilled long after you’ve finished the products inside.

We figured it would be a shame to throw them away.

Good to Know
Sample selection may vary depending on inventory.
Contents are subject to change without notice.
Perfect for first-time customers, gifts, or anyone curious about the Bonafide lineup.

Take your time. Find your favorite!

I've been going down a fragrance rabbit hole lately.

While ordering discovery sets from different fragrance houses, I had one of those "how have we never done this?" moments.

So we're making a Bonafide Discovery Kit.

A simple muslin bag packed with samples and a few extras so you can experience the lineup for yourself.

More details soon. 👀

thirty two

We are running low on our Matte Paste but a fresh batch is on its way!

We do our best to live up to the name.