ROOTS the Beauty Underground
Share
Non-Toxic Cosmetic Shop & Organic Salon ROOTS the Beauty Underground is the 1st Non-Toxic Cosmetic Shop & Organic Salon in Orange County.
Established August 2012 in the heart of Laguna Beach just two blocks from the beach. At ROOTS we listen, consult, demonstrate and recommend each product based on our client's needs. Dedicated to honesty, integrity and intention, our main goal is to educate and empower our clients as they embark in the clean beauty world.
Located in beautiful downtown Laguna Beach, Ca 🌊
ROOTS Business Hours
Mon-Sat 10-6p
Sunday 11-5p
949.424.4266
ROOTSbeauty.com
384 Forest Ave.
Suite 9
Laguna Beach, Ca
92651
Our Amazing Neighbors
RYE GOODS | ORGANIC BAKERY
The Flower Stand Laguna Beach
Sea Love Laguna Beach
✨Complementary Parking by entering from Ocean Ave. Look for “The Lumberyard Plaza” about 200ft. down Ocean Ave. on your left hand side.
💛ROOTS
✨The Treatment Womb✨
Current Status:
🪄Laying the Foundation 💫
There is no hard•timeline here as we are allowing this to reveal itself piece by peace..
🪄Flowing like Water 🌊
ROOTS is about to be eXpanding our Services👁️
Next Step:
We are ready to begin the Spiritual•Process of Inner•Viewing & HIGHering for the positions of:
•Highly Trained
•Deeply Experienced
ESTHETICIANS & BODY WORKERS
w/ Open Hearts & a divine•knowing that you are here on this planet to
H E A L the collective & be of service to our commUnity by way of
Natural Skin & Body Care 🙏
Soon to be known as:
🪄The Treatment Womb✨
Resumes that will be filtered to the front of the line:
✔️minimum 10 years licensed professional experience
✔️specialized certifications
✔️resort training/experience
✔️previous spa ownership
We are thoughtfully & intentionally curating a team that will have the unique opportunity to
co•create & customize
🪄The Treatment Womb @ ROOTS✨
Round One:
•Send your resume HERE via DM!
(please do not call the store to inquire further)
We are moving at a calm pace & truly enjoying each step of this creative process.
We trust this post will be seen👁️ by the right skincare specialists & bodyworkers✨
In gratitude,
💛ROOTS
2026 Fire Horse Vibrations🐎🔥
Born on the full moon in August 2012.
ROOTS is a full spectrum cosmetic shop specializing in clean, organic & natural self care products for men, women & children.
We are here to guide you along your non-toxic journey!
Don’t hesitate to call or text us with any questions!
949.424.4266
💛ROOTS
05/10/2026
💦Naturally Healthy Nails!💦
We are witnessing a massive shift in nail maintenance with our clients.
Everyone is exhausted by the toxic nail salons!
We’ve curated a whole game plan for you to transition into either at•home maintenance OR at least taking your own kit w/ you to the nail salons!
ROOTSyTip:
I keep a Natural Nail Care Kit in my car’s glovebox for easy & efficient stops into a random nail salons (when time permits)
Step 1 of Healing Your Nails at their root.. This OZONE Infused Toe & Nail Support Oil!
OZONE = Activated Oxygen
Ingredients:
Organic MCT Oil
Organic Coconut Oil
Turpentine
*fully infused w/ ultra pure ozone
Let us help you customize your Natural Nail Kit!
04/11/2026
It’s Giving 🌱L I F E
Last year our courtyard was under construction for a solid 7 months.
-Windows boarded up blocking the sunlight
-A makeshift tunnel leading to only one accessible door
It was a very specific kind of torture.
Maybe one day I’ll go into detail about how this experience activated a massive ReAwawkening of my Soul & altered reality as I knew it..
till then, here’s an interpretation of my feelings by way of a Hand Painted Mural🌱
Raw Talent:
Some friends say, “this ART appears to be Living”
I agree & add that “This ART brought me back to LIFE”
Deep in gratitude,
💛laura
12/21/2025
“Ok…I need to know what this is!”
These are the products you don’t find everywhere, thoughtfully chosen innovative beauty products that spark real curiosity and REAL RESULTS.
Come see why everyone’s asking…or try one and find out for yourself!
12/21/2025
✨HOLYday Business Hours✨
Gentle Reminder that you can order online 24/7 at ROOTSbeauty.com
🎄
You can select Complementary LOCAL DELIVERY within Laguna Beach proper at checkout.
🎄
FREE Parking in the
Lumberyard Plaza by entering from Ocean Ave.
Call us at 949.424.4266
or
Direct Message via Instagram w/ any questions!
🎄
Thank You for Loving & Trusting us.. it’s a privilege to be of service to this AMAZING commUnity.
In gratitude,
♥️ROOTS
12/12/2025
Feeling GENEROUS, might delete later ;)
Bookmark this post to have handy during your next in-store visit! 💛 Bonus points if you shop our NEW products ✨
12/05/2025
Manifesting a new year of ADVENTURE 🛩️✨
Overpacking is sooo 2025…less is more when it comes to travel!
ROOTS has a curated collection of carry-on ready, TSA-friendly essentials so you can skip the hassle of packing full size product, or even worse, standing over the sink, pouring your favorite products into tiny plastic bottles and praying you don’t spill.
Bon voyage, my beauty! 💋💛
Click here to claim your Sponsored Listing.
Category
Website
Address
384 Forest Avenue, Ste 9
Laguna Beach, CA
92651
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |