The Million Dollar Sugarist

Today at 1:00pm est, live on Instagram! Check out the IG page for an exclusive chat with Sarah Herbst and Mabel Machabvunga-Butler of Tapira Sugaring! #𝐬𝐮𝐠𝐚𝐫𝐢𝐧𝐠𝐡𝐚𝐢𝐫𝐫𝐞𝐦𝐨𝐯𝐚𝐥

JOIN ME NEXT FRIDAY, MAY 15TH FOR A FREE ZOOM TRAINING ON THE PERFECT BRAZILIAN!

I'll be doing a LIVE Brazilian Service featuring my Perfect Brazilian technique, exactly as performed at Sugar Bar | Luxury Sugaring Studios!

See what's included in my online sugaring courses, what products we currently use at Sugar Bar, and learn why my technique WORKS- for FREE.

You must register at the link below and use the Zoom Link and passcode provided in your email to join. You must also be a registered Zoom user to participate (free to join Zoom, just an extra security precaution for my lovely model).

See you May 15th at 10:00am EST- you don't want to miss this!

[https://us06web.zoom.us/meeting/register/XkGPfM3xQ2mnVyhilaJMmQ ](https://us06web.zoom.us/meeting/register/XkGPfM3xQ2mnVyhilaJMmQ)

Hi everyone! My name is Sarah Herbst, and I’m your host for the 2026 International Sugaring Convention! I wanted to hop on and talk a little bit about the event, what to expect, and why Sugar Con was created in the first place.

So… why Sugar Con?

I started Sugar Con because I wanted to bring all of our favorite sugaring brands together under one roof — something that had never been done before in our industry. In 2025, we hosted our very first event, and it completely sold out. The energy, education, community, and collaboration were beyond anything I could have imagined.

For 2026, we’re coming back even bigger:
More education. More brands. More connection. And even more intentional hands-on coaching.

Whether you’re brand new to sugaring or a seasoned professional looking to level up your business, there is truly something here for everyone.

Never sugared before? You’ll learn at Sugar Con.
Looking to scale your business and increase revenue? We can help with that too.
Want to discover high-quality retail products that can elevate your client experience and boost your numbers? You are absolutely coming to the right place.

The International Sugaring Convention has SO much to offer, and I genuinely cannot wait to see you there.

Now let’s talk about the WHOVA app for attendees, speakers, and vendors!

The Whova app launched this week, and it’s already been incredible. Attendees are introducing themselves, networking, asking thoughtful questions, sharing excitement, and bonding over one common goal: growth.

I’ve already seen some amazing questions coming in for our speakers, and it’s so exciting watching this community begin connecting before the event even starts. That’s exactly what Sugar Con is about — collaboration, education, support, and bringing this industry together in a meaningful way.

If you haven’t downloaded the app yet, make sure you do — because the conversations, connections, and opportunities are already happening! sugaringconvention.com

If Sugar Con has been on your mind… this is your sign to stop thinking about it and actually get in the room.

August 2–3, 2026
Huntington Convention Center
Cleveland, Ohio

Two full days of education, hands-on coaching, business growth, and real connection with sugarists who are doing this at a high level.

This isn’t just another class or industry event—it’s where you expand how you think, how you work, and what’s possible for your career.

✨ PRO tickets include ALL education, exhibitor hall access, and lunch both days
✨ Learn from industry-leading speakers + award-winning professionals
✨ Get hands-on, ask questions, refine your technique in real time
✨ Build your clientele, your income, and your confidence

And the best part? The energy in the room. The kind you can’t replicate online.

If you’ve been waiting… don’t wait too long. Pricing increases June 1st.

We’re building something really special—and I want you in it.

🎟 www.sugaringconvention.com

Ke Kō Botanicals: A Highlight at Sugar Con! - https://mailchi.mp/fcdbdbf3d865/unwrap-the-magic-of-sugar-con-14207462