Ovid Hair

The hair tools market is evolving fast. Here’s what’s driving it:

💸 Women with rising incomes now seek tools that match their style and identity.

💁‍♀️ Millennials (43%) are spending more on hair tools. Quality and brand experience matter most.

📲 Social media—especially Instagram—shapes trends and brand outreach.

💎 Luxury tools are booming. High-end straighteners, curling irons, and blow dryers are in high demand.

🔥 The big three: Straighteners lead, with curling irons and blow dryers close behind.

🌍 North America and China dominate the market, but new brands have plenty of opportunities.

Stay ahead with these insights! Dive into the full blog here:

Strands of Insight: Current Trends Shaping the Hair Tools Market Having witnessed the hair industry’s ebb and flow for over thirty years, from my inception as a hairdresser to establishing myself as a salon owner and luxury hair tool designer, I've seen it all. Drawing insights from the SkyQuest Technology Consulting firm’s recent hair tools industry report1,...

Infrared technology is revolutionizing hair care, offering a range of benefits that go beyond traditional methods. 🌿✨ By penetrating the hair and scalp at a deeper level, infrared light improves blood circulation, which helps deliver essential nutrients to hair follicles. This promotes healthier hair growth while reducing inflammation and irritation on the scalp. The result? Stronger, shinier hair with enhanced manageability. Plus, infrared's gentle heat reduces the risk of damage compared to conventional dryers and heat tools.

Hair myths are everywhere, and some of them may be influencing how you care for your hair without even realizing it! Let’s set the record straight on a few of the most common ones.

Trimming your hair regularly won’t speed up growth—it simply prevents split ends, keeping your hair healthy. And did you know dandruff is often caused by an oily scalp, not a dry one? Cold water might temporarily boost shine, but real shine comes from consistent care with the right products.

Understanding the truth behind these myths is key to healthier hair. Stay informed, and always trust in science and expert advice for the best results.

Ready to learn more and see how other myths stack up? Check out the full breakdown at

The Truth Behind 5 Common Hair Myths These myths about hair care are often rooted in small truths, which is why they’re so widely believed…

Welcome to OVID! We’re here to empower salon pros with the tools and support you deserve. Together, we’ll transform the industry with Ovid.Hair.