George Zegna PMU

From the history of Military and Political Cosmetics

Business success begins with the right image and strategic planning. Overcoming obstacles and achieving goals requires not only knowledge, but also the ability to present yourself and your achievements in a favorable light. It is important to manage capital and assets, build trusting relationships and motivate the team. In this speech, we will consider how the image of a schoolboy, army experience and the creation of their own business in the field of cosmetics illustrate the importance of these principles.

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My business started with a copywriting agency. Back at school, the victory at the History Olympiad and the selection for the regional Olympiad made it possible to realize the political game of the images of the teaching staff regarding the students. Your image, for example, of a triplet, which is more successful than excellent students can be built not on academic performance, but on behavioral deviation.

Today, the discussion of bullying as a kind of negative phenomenon is popular in schools, but the accents are placed in such a way that it is not the environment and the system created by teachers or the leadership of the educational authorities, but the aggressor, that is, the one who took up arms or uses physical force in a conflict situation. This approach is based on the point of view of bullying victims or witnesses.

To find the truth, you need to know all the details and nuances of the analyzed situation. The brain of the majority of compassionates does not seek to search for the truth, but only performs the function of self-consistency. People discuss or even get together in advance without taking into account the subtext and context of the life circumstances of the aggressor who influenced the victims.

The fact is that an academic student may well have high potential, but his environment at the place of residence, family and children's injuries of parents, as well as appearance affect the perception of his classmates, teachers and management of his image. The schoolboy understands until high school that the actor who plays the role of Einstein in Christopher Nolan's openheimer does not have the same intellectual resource for academic achievements as Einstein himself.

Thus, the successful correction of all grades often requires not academic success, but image success. Yes, that's right. The student needs to play the role of an excellent student in the school in such a way that the perception of teachers there is no more doubt that behavioral deviations have been realized at the expense of academic potential and will no longer be practiced due to high study employment and preparation for a serious career in the academic environment.

In high school, you could have had a dream. Many of you probably dreamed of becoming firefighters, astronauts, ballerinas, bankers, and someone dreamed of opening a beauty salon. The cosmetics trade is attractive not only by the ease of organizing production and the huge market, but also by the biographies of prominent figures in the industry. For example, Maximilian Abramovich Factorovich opened his first cosmetics store in the east of the Moscow region in the city of Ryazan. Surprisingly, the famous beautician in Beverly Hills died and is considered one of the most influential figures in the history of the Hollywood film industry in terms of image issues, namely the application of Grimm on actors and actresses.

The dream of being the owner of a beauty salon, which in the 90s appeared a bunch for a teenager is more than logical. After all, beautiful women in a strip club, on the podium of the Miss Universe contest, from the cover of glamorous magazines and blockbuster screens all as one come together only in one place and this is a beauty salon.

Soviet theorists thinking about meeting the needs of Soviet citizens did not think that a beauty salon is not just a place of appearance service for people who need it on the duty of the profession. This is a market for the trade of professional cosmetics. This is a laboratory for creating a new image. The new image, as in the example of a schoolboy three-schooler, who managed to convince teachers with his impeccable appearance that his academic knowledge has always been higher than his grades, can also change your position in society in combination with other tools for influencing public perception.

Hypotheses need to be checked, and experiments are needed to confirm the theories, so a schoolboy, after successfully obtaining a full five diploma, despite 8 years of reputation, enters a full degree in college in a technical specialty, bypassing all candidates and entering the top 3 of the best among those who passed the entrance exams, gaining the highest scores. In the college, to describe image-making techniques, there is even a stable expression "the first year - two you work for the test, and the last one is for you." That's how it happened, dividends do not keep you waiting for the first sessions, when you get a machine in higher mathematics or resistance of materials first of the group giving you the opportunity to prepare for other subjects 2 weeks earlier, most of which will also be put on the machine.

The hypothesis is confirmed when the created image works. This can be easily understood by the availability of money from such a student, his constant participation in the social and social life of the educational institution, where he takes part in all competitions and festive performances at events organized by the administration of the city, district or even region.

There won't be much left until the realization of the dream, but it is necessary to solve the issue of a military ticket. Especially in the province, people from small towns and villages who grew up surrounded by deviant strata of society will be able to get an education at a university with a military department, if the money is difficult and not always enough to travel to the city district center, where such a student is in college.

The situation is even more interesting for those who grew up in such deviant strata of society, where the only social elevator from the list of legal was either sports or the army. Then the question of the military department does not even arise, if you did not get to the school of the Olympic reserve, then you can take an academic leave and go to the military registration and enlistment office without even waiting for the end of college.

Army, communication training, sergeant school of commanders of the command and staff vehicle on low-power radio stations in the command chain, then distribution, the military unit of the hero of the Chechen war, 2.5 months of service without sleep with the charter under the command of the contused captain, a successful meeting with the colonel of the command unit of the special forces detachment, interviews, consent to the contract, transfer order, command headquarters of the division, a trip to the contract-staffed battalion in Tver, service as the head of the canteen, then under the wing of the head of the shooting range until the final transfer to the elite of a special forces detachment in the north-west of Moscow. The image worked and was confirmed many times. The lesson has been learned, so termination of the contract, transfer, unauthorized abandonment of the part to undermine the organization of translation with subsequent dismissal, as a result you will be the chief of staff with fighters from the intelligence group in the dormitory of your wife's university while you sleep with her in a hug. Upon return to the unit, the special forces and intelligence were sent to the school, followed by 2 months of life under one roof with antics from 25 detachments from all over the country. Passing all exams for excellent and failed shooting exam results for 87% of the set. Return to the detachment, another disciplinary violation and by personal order of the president you are personally dismissed by the Deputy Commander-in-Chief of the Troops.

Now the military is in hand and you can finally start realizing your dream on the basis of the repeatedly honed and tested theory of creating and managing an image. A quick start in sales and marketing, parallel employment at home in your own projects and the collection of a client base allows you to rent your first help for a beauty salon by accumulating funds with competent accounting management. Congratulations to the place for the cosmetics market is yours.

It remains a small matter to find suppliers with goods for implementation and fill out outlets with sales representatives. It is most profitable to recruit them without experience and teach them to the junction with experienced masters, who are invited at the beginning of the promotion of a new popular place.

Then the management of capital and assets begins.

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The success story begins with the right image and strategic planning. As the example of a schoolboy who has become a successful businessman shows, the way to achieve goals is through understanding and managing the perception of others. Not only academic or professional skills are important, but also the ability to create and maintain a positive image.

Image plays a key role in life and career, from school to creating your own business. Overcoming obstacles and achieving goals requires not only knowledge, but also the ability to present yourself and your achievements in a favorable light. Army experience teaches discipline and strategic thinking, which are becoming important tools in business.

Creating and developing your own business, especially in such a competitive area as cosmetics trade, requires the ability to manage capital and assets, build trust with suppliers and customers, as well as effectively train and motivate the team. It is important to remember that a successful business is not only a product or service, but also the ability to represent them in such a way that they inspire trust and desire to buy.

Thus, business success is possible thanks to continuous improvement of the image, strategic planning and the ability to adapt to changes. History shows that with the right approach and perseverance, you can overcome any obstacles and realize your dream.

Question:

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Answer:

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