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The latest in skincare is 1,000 years old.
🍄 Japanese Mushroom Skincare.
10/02/2026
Most gift days belong to one person. Japan has one that belongs to everyone older than you, on the same day, nationwide.
We looked into Keiro no Hi (September 21) and the real story behind it: a village in Okinawa with the highest concentration of elderly residents in Japan, and a study that followed 600+ centenarians to find out why they live so long. Spoiler: it's not a secret ingredient, it's small habits kept up for decades.
Comment ROOTS and we'll send you the link to the full article.
09/24/2026
Both countries set aside time to tend the graves of the people who came before. The US does it once a year, on Memorial Day. Japan does it twice, in a seven-day week centered on each equinox.
At Sh*tenno-ji in Osaka, there's a ritual for it: every equinox at 5:20pm, people gather to watch the sun set exactly through the temple's west gate.
This year's autumn equinox was September 23.
Comment EQUINOX and we'll send you the link to the full article.
09/20/2026
Look up tonight and you'll see the same moon everywhere on Earth. What you see in it depends on where you're standing.
In Japan, a full moon means a rabbit pounding mochi. In the US, it's a face. Same shadows, same distance, completely different figures.
Tsukimi, Japan's harvest-moon viewing ritual, turns that difference into an actual excuse to go outside. This year: September 25.
Comment MOON and we'll send you the link to the full article.
09/11/2026
Japan doesn't measure time in four seasons. It measures it in seventy-two.
The classical Japanese calendar splits the year into micro-seasons of about five days each, and each one is named for something small and specific happening in nature right then, not "autumn," but "the thunder stops."
We wrote about what that kind of attention can teach us. Comment SEASONS and we'll send you the link to the full article.
care ☀️
Hydrate, wear a hat, and moisturize sun-exposed skin with Shikohin Matcha Body Cream for soft, nourished skin all vacation long 🍵💧
Save this for your next sunny getaway.
Traveling doesn’t mean skipping my skincare routine ✈️✨
My 39-year-old mom travel night routine with Shikohin’s Travel Essential Kit 🍄
From a gentle mushroom cleanse to deep hydration with Snow Mushroom Serum and 5 Mushroom Moisturizer, plus Matcha Shower Gel and Body Cream for soft, nourished skin from head to toe.
Five travel-sized essentials that keep my skin refreshed, hydrated, and glowing wherever I go. Save this for your next trip 🤍
Eating all the carbs on vacation and enjoying every bite ✈️ My travel essential is SHIKOHIN Detox Cream to massage my tummy and help it feel less bloated. Save this for your next trip 🤍✨
POV: you can hear how good this box sounds before you even open it 👂📦
Unboxing our Travel Essential Kit — 5 Japanese beauty rituals that fit in your carry-on, no liquid-restriction drama required.
🍄 5 Mushroom Moisturizer 🍵 Matcha Shower Gel + Matcha Body Cream 🇯🇵 Clean, vegan, cruelty-free — straight from Japan
Tag someone who needs this in their bag before their next flight. ✈️ Save this for your next trip. 📌
Our 5 Mushroom Moisturizer just got even better — now with Centella Asiatica, Squalane, and Hyaluronic Acid.
Same mushrooms you love, working harder than ever.
Comment 🍄 and we’ll send you the link 👇
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