Tower 28 Beauty
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Designed for sensitive skin. Made for all. Tower 28 is the 1st and only makeup brand to 100% follow
08/26/2026
Your skin’s newest obsession 💜🤍
08/25/2026
Find your perfect match. DM us “Foundation Match” to get instantly matched and learn more 👇
To figure out your shade, we first start with undertone. We developed a simple method called “The White T-Shirt Test” to help. Simply wear a white tee in natural light and look at your skin. If it is:
Rosy or Flushed - Cool (C)
Warm of Golden - Warm or Peach
Muted or Green - Olive
Not Sure? - Probably Neutral
From there, narrow down your shade. Each shade has a number that correlates with its closest match in our best-selling Swipe Serum Concealer*. The letters attached to each number correspond to your undertone.
*TOWER TIP: Already know your Swipe Concealer shade? Start with the same number for foundation.
08/24/2026
Swipe Serum Foundation has landed!
You can find us in-store at Sephora Sephora UK Sephora Canada and Sephora at Kohl's and Credo Beauty
Before heading in DM us “Foundation Match” on Insta to get instantly shade matched.
08/23/2026
California Girls 🌞 what’s your favorite LA day trip?
Swipe Serum Foundation has 36 shades inspired by our favorite LA day trips—from beach towns to the mountains, the desert to the city.
Shade development by celeb MUA + friend Makeup Artist & Consultant
DM us “Foundation Match” on Instagram to get instantly shade matched! 💜
08/21/2026
Plays Nice (Even If Your Skin Won’t)—Swipe Serum Foundation was made for our Sensitive Skin Community and now available at Sephora online.
☁️ Featherweight Serum
🔵 Anti-Inflammatory
🌬️ Breathable + Weightless
🧷 Non-Acnegenic
🕰️ 16-hr Long Wear
✨ Skin-Like Finish
🍃 Silicone-Free
👌 Medium-Buildable Coverage
08/20/2026
We’re live on Sephora !
Today Swipe Serum Foundation launches online at Sephora. Head to our Stories or link in bio to get yours now.
More ways to get it:
8/21
Sephora UK App Preview
8/22
Sephora UK Online
8/24
In Store Sephora Sephora UK Sephora Canada and Sephora at Kohl's and Credo Beauty
8/25
MECCA
9/17
Sephora Middle East
FINALLY! Swipe Serum Foundation is available exclusively on the Sephora and Sephora Canada app TODAY!
Head to your Sephora app now to get 24 hour early access ⏳
The moment you’ve all been waiting for 😉 we’re so excited to share this foundation with our sensitive skin community and hear your thoughts.
She’s prepped, packed, ready, and heading to you. 📦
TOMORROW (8/19) Swipe Serum Foundation is available exclusively on the Sephora and Sephora Canada app
08/17/2026
✨whismymaxxing✨ the Swipe family—Foundation, Concealer, and our new Big Brush 💜
Meet Makeup Artist & Consultant our collaborator for Swipe Serum Foundation
Over our two year partnership, we worked hand-in-hand with Delina to develop our shade range based on her 20+ year career with clients including Issa Rae and Kamala Harris.
Every shade and undertone was developed with intentionality, bridging Delina’s professional experience with shade matching and personal experience with acne, ensuring a first-of-its-kind formulation for every complexion, skin type, and sensitivity.
Exclusively on the Sephora + Sephora Canada app THIS WEEK (8/19) and online at Sephora (8/20)
Click here to claim your Sponsored Listing.
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Los Angeles, CA