AWARE HAIR

Introducing Rooted in Care, a new AWARE series sharing the people, perspectives, and practices shaping the way we think about scalp wellness.

First up: Brooke Mitzenmacher (Brooke Mitzenmacher) head spa technician + trainer at Scalp Sanctuary, with 14 years of experience in the beauty industry.

We asked Brooke to share a few of the scalp care lessons she comes back to again and again. Swipe for four scalp care tips from a head spa expert, plus a little more about the person behind the magic.

Welcome to Rooted in Care 🌿

We’re honored to share that the AWARE Hair 9·1 Professional Leave-In has been named a finalist in the 2026 CEW Beauty Awards.

Scalp care shouldn’t stop when you step out of the bathroom. We created our Leave-In as a scalp-safe finishing ritual that conditions, styles, and protects without leaving behind the heavy buildup that can compromise the scalp environment over time.

Its lightweight gel-serum texture helps defend against heat, UV exposure, pollution, and daily environmental stress while supporting softer, smoother, healthier-looking hair from root to end. Because the products we leave on our hair matter just as much as the ones we rinse away.

To have this product recognized by CEW and its panel of industry experts is an incredible honor for our independent, mother-daughter-founded brand—and an important moment for our mission to make proactive scalp wellness part of everyday hair care.

Thank you to every stylist, salon partner, customer, and supporter helping us move scalp care forward.

CEW members, voting is now open!

Las Vegas, we’re coming for you 🎲

Meet AWARE Hair at Cosmoprof North America Vegas, Booth BV8069, July 13–15 at Mandalay Bay.

Come experience more than four decades of scalp expertise in person, meet our mother-daughter founding team, explore the 9·1 Professional Collection, and bring us every scalp question you’ve been saving.

We’ll have samples, booth-only experiences, and a few special surprises waiting for you.

Book a booth appointment through the link in bio, or stop by and say hi.

Our co-founder, Jade, will also be joining the Independent Beauty Association’s COSMOTALK panel, Low Minimum Order Quantity Manufacturing: Scaling with Intention, alongside Dr. Akemi Ooka, Ni**od Basri of Make USA, and Ryan Roberts of M***a Lab. DM us for the details!

We’re so grateful for every review, message, and recommendation you share. Hearing how AWARE has become part of your scalp wellness ritual means more to us than we can say, and reminds us why we created the brand in the first place.

Have you tried AWARE yet? We’d love to hear about your experience in the comments.

Thank you to our community member and talented photographer/social media expert for the beautiful first photo! Check out her work here: Hannah Pittel

This is your sign to stop treating your entire scalp the same.

Your hairline, part, crown, and temples can each respond differently to oil, dryness, UV exposure, product buildup, and tension. We’re excired to see our co-founder and trichologist, Tina Mui, share her expertise on scalp “micro-zones” in Women's Health

Thank you catharine for including Tina in this important conversation. Really good read, check it out at the link in bio!

We’re excited to partner with Dr. Rachel West and Longevity LA, where health is approached through a preventative, personalized lens - looking deeper at the factors that shape long-term wellness, vitality, and aging well.

At AWARE, we’ve always believed hair care should start the same way: by getting to the root cause.

We’re thrilled to bring scalp health into the longevity conversation and helping patients and clients think about hair health as part of a bigger wellness picture.

Because caring for your hair over time starts with caring for the root.