AWARE HAIR

AWARE’s 9•1 Scalp Care Shampoo just won a Marie Claire Beauty Award! 🏆

Named Best Volumizing Shampoo by Marie Claire, this recognition celebrates over six years of developing and testing our formulas with a simple belief: everyday hair care should do more than cleanse and condition. It should proactively care for your scalp while helping your hair look and feel fuller, softer, and shinier.

Rooted in our co-founder Tina’s 40+ years behind the salon chair, AWARE brings professional scalp expertise into your everyday ritual. Seeing that work recognized alongside some of the industry’s most established names reinforces our belief that raising the standard for what we put on our hair and scalps can make a real impact.

As a mother-daughter team, sharing moments like this with you means the world to us. To our salon partners, stylists, clients, and everyone who believed in us from the beginning, thank you. It’s your support that makes this possible.

Shop our award-winning shampoo at your AWARE salon, C.O. Bigelow, or awarehair.com

Following our best-selling Sandalwood Meridian Scalp Gua Sha, meet the newest expression of the ritual in professional-grade stainless steel.

Designed for a cooling sensory experience, stainless steel is hypoallergenic, nonporous, and easy to sanitize in between treatments.

Same signature Meridian shape. A different material, with benefits all its own.

Available now at awarehair.com and select salon partners.

Following our best-selling Sandalwood Meridian Scalp Gua Sha, meet the newest expression of the ritual in professional-grade stainless steel.

Designed for a cooling sensory experience, stainless steel is hypoallergenic, nonporous, and easy to sanitize in between treatments.

Same signature Meridian shape. A different material, with benefits all its own.

Available now at awarehair.com and select salon partners.

The Meridian Scalp Gua Sha ritual, now in stainless steel.

Cool to the touch. Smooth against the scalp. A new expression of a practice carried forward through generations.

Available exclusively at awarehair.com and coming soon to select partners

The perfect duo, wherever your ritual takes you

Today marks our first day of the 2026 Ulta Beauty MUSE Accelerator, and it feels incredibly special to finally share this moment 🧡

Over the next 10 weeks, we’ll have the opportunity to learn from some of the best minds in beauty, strengthen the business behind AWARE, and think even more intentionally about how we grow.

Since some of you have asked, MUSE is an accelerator and mentorship program, not a retail launch, so this doesn’t mean AWARE is being sold at Ulta Beauty. For us, it’s an incredible chance to learn and become better founders.

What makes this especially meaningful is that every opportunity AWARE receives, we want to find a way to pour back into the community growing with us. That means doing more of what matters to us: more education and resources for our partners, more R&D and testing, more products and tools, and continuing to push forward what proactive scalp care can become.

We’re incredibly grateful to be here, and can’t wait to take you along on this journey with us!

With love and gratitude,
Tina & Jade

In good company 🤍

Shop AWARE at Benjamin Salon, Hollywood