Urban Decay Cosmetics
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Be Fearless
Cool Not Cruel Urban Decay appeals to those who relish in their individuality and embrace what makes them different.
We have challenged the industry’s definition of beauty since 1996 when we disrupted the sea of pink dominating makeup counters everywhere. From our all-encompassing range of bold and velvety eyeshadows – which include our bestselling (and often-copied) Naked palettes – to our award-winning eye pencils, budge-proof mascaras and cult-status makeup setting sprays, our version of “pretty” has always been pretty different.
10/04/2026
our kind of birthday behavior.
celebrating 30 the Urban Decay way 🎂
10/02/2026
it’s Tara’s world and we’re all just living in it.
Tara wears Glaze-On in Frost Boss, Naked Stick in Tasteful, 24/7 Eyeliner in Perversion, and All Nighter Setting Spray
10/02/2026
30 years, 1 very dirty comeback.
our Pocket Rocket hotties pulled up for one night only.
LA’s dirtiest birthday yet.
30 has never looked so good 🍸
LA’s dirtiest birthday yet.
30 has never looked so good 🍸
10/01/2026
we took over Canter’s Deli. we turned 30. and things got a lil dirty.
09/29/2026
good girls gone Gash.
your fave red eyeshadow is back for good. exclusively at Ulta Beauty.
you asked. we listened. the legendary eyeshadow is back.
is wearing Gash, available exclusively at Ulta Beauty.
bringing the SS27 “tired eyes” runway look to life because clean girl makeup is boring.
wearing the iconic lineup: gash eyeshadow, perversion eyeliner + tube job mascara.
brown vs. black — which one are you picking?
Allure Magazine 2026 best of beauty award-winning formula. 24 hr lift + length. no-scrub removal.
shop tube job at urbandecay.com, Ulta Beauty, Sephora + Amazon
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