Elm by Launch Salon
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Loved on the outside so that it seeps into your soul. Catch the journey via Instagram. Review via Google. Book via www.LaunchSalon.com Carbon Neutral. Non-Toxic.
Hair is the language that I love people and doing it creative and intuitively is even more important than I expected. Certified Green Circle Salon. All Holistic Products. Scalp Health, Curly Hair and Extensions are my specialty. Tucked under giant pine trees, Elm is where you'll me, loving and listening to my people. Instead of mirrors, there's windows. Instead of hustling, we can take a deep breath. xx, cole
Even the weather got the memo ☕️
It’s the pace and intention in our rituals.
Long fluid movements. Intentional holds.
Being present in the feeling as your exhale mimics the gentle stretch of intricate webbing that connects you.
This fall I head back to school.
Ten months to earn my holistic health practitioners certification.
When I scope your scalp, feel your hair and see your skin up close I want to be able to discern your bodies clues.
What a beautiful ride this career keeps evolving into.
05/10/2026
A year of love and energy went into creating a website that felt worthy of telling the Elm story. Its officially LIVE!
https://elmbylaunchsalon.com/
58 scalp treatments.
557 reservations.
112 pounds of waste recycled.
374372 minutes of palo santo burning.
Year One, Done.
What a beautiful year it has been.
was the mastermind of this video 🦅
Hair clippings into biodegradable oil spill booms.
Plastic bottles into combs and bins.
Foils and Color tubes into Bicycle parts.
Card board boxes into new paper products.
Even the unused mixed color is fuel for local power grids.
When you come to Elm, there is no beauty waste headed to the landfill.
Certified Carbon Neutral 🌱
The mastermind behind this visual:
, Owner of Davidson Media
davidsonmedia.studio
03/01/2026
Dr Jen + I weigh in on Iron and how it relates to your hair and body.
Touching on the topics:
How to know if Iron might be the culprit of hair shed.
Is your Itchy/Reactive Scalp a red flag pointing to low Iron Storage.
How to boost your ferritin (iron storage levels) and what are optimal ranges.
Is your iron level disrupting your scalp and hair? I asked Naturopathic Doctor Jen Overbeck to come and talk Iron with us. Touching on the topics:How to know if Iron might be the culprit of hair shed.Is your ...
02/19/2026
Time is funny in the way that it softens urgency.
In the way that emotions move into actions or inactions.
The way an idea can take hold of your mind and steal your thought over and over as it grows with potential.
Minutes build into days and days somehow capture weeks - all without us able to will its pause.
We choose.
We choose to make that idea tangible or release it back for someone else to grab.
This one had to be mine.
As I close for the night, and reach for the door, I whisper thank you. For coming to me in a dream so vivid it had to be real.
I whisper thank you because I didn’t know what this space could be.
What space it would hold. What connection it would host. What magic it would help us feel.
So when I look through my journal of ideas that haven’t yet come to life - I can’t help but be humbled by what they to could become.
Dream, but just as importantly, we must do.
Wash:
Often Twice. The first may not lather as much - product and sebum is being buffed away.
The Second shampoo will suds. This is where we can start to balance the scalps microbiome and exfoliate softly.
Circular motions in several directions invites the blood flow to deliver oxygen and nutrients to the follicles. Your connective tissue will thank you for the stretch as well.
Aim for 3-5 minutes.
Brush:
Tuck a water resilient brush in the shower. This is a perfect time to give your conditioning mask a little more time to replenish while you spend some time gently waking up your scalp.
In the morning on dry hair use a boar bristle brush to distribute natural oils into the mids and ends of your strands.
Brushing in all different directions softly releases tension and skin cells ready to regenerate. We are looking for strong and fed follicles.
This practice is a gift to your scalp and nervous system.
Condition:
We have deeply cleansed. Our bodies are so intuitive. If we don't replace the moisture to both the hair and scalp our bodies kick into overdrive to replenish it.
Healthy hair and skin live at 4.5-5.5 PH. Cleansers are slightly higher to open and clean. When we add light weight emollients back into the scalp and hair they often live at a much lower PH landing us back in that healthy range.
Maintaining your natural barrier, regulating oil production and supporting the good bacteria that help our scalp microbiome thrive.
Note: if your conditioner is weighing down your hair - try adding it when your hair is more saturated with water, rinsing longer, or reach out and I can make a suggestion for something different.
And save a time to pop in and have a scalp detox treatment.
Feeling sound ☁️
As you take a breath, the gong creates this soft humming in your chest. The kind that asks us to settle in just a little more than before.
Warm lavender towel around your neck cradles you. Supports you. The steam swirls.
Like it’s dancing with your thoughts and breath.
When you sit up you’ll feel calm and rested.
But for now, your only job is to melt.
[ tension release treatment ]
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2580 Bewell Avenue SE
Lowell, MI
49331