Habit Cosmetics

Habit Cosmetics

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Damage from gel or press-ons? We got you. Habit is bio-based, breathable and strenghtening polish that improves your nail health

Aja Frierson created Habit in 2013 because within the clean beauty space, she saw lots of brands doing one or two things really well, but no one offering everything she was looking for in all in one brand. With Habit, Aja's goal was to create amazing clean makeup and offer value in 4 different ways:

- Non-toxic, vegan and cruelty-free formulations

- Multi-tasking formulas (because we're all busy and our products should do more than one thing) with skincare ingredients (our nail polish contains Myrrh extract to improve nail strength)

- Sustainable packaging, and speaking to that: we're the only makeup brand using post-consumer plastic packaging, plus FSC-certified paperboard boxes, while with our full-size polish, we limit the plastic we do use as much as possible by using a bamboo overcap

- Trend-relevant yet wearable colors curated by a former fashion industry colorist

We believe that getting ready should be toxin-free, guilt-free, fun and easy. And we believe that the wellness movement is for everyone. Habit is clean beauty for colorful people.

09/01/2026

If you donโ€™t like saving money or your nails, keep scrolling because...fifteen of our nail-strengthening summer shades are 20% off!

Sale ends soon soon so to lock in your pre-fall nail glow-up, shop the link in our bio now โœจ๐Ÿ’ช๐Ÿฝ

08/12/2026

I created a nail polish brand because my life was falling apart. I was unhappy at work, terrible at office politics, in debt (mostly) from a college degree I wasn't using, and I just wasn't sure the direction I was going in was right for me. Painting my nails became an easy way for me to destress and feel good about myself. It's a simple form of self-care I believed in so much that I decided to build a business around it. Work that feels meaningful to you -- running a business, raising a family, or serving others in any way -- is a source of healing. This eclipse season and in all seasons, I hope you spend some time taking care of yourself in whatever ways that feed you โœจ

08/10/2026

Don't tempt me with a good time ๐Ÿ˜ Meet Clementine ๐ŸŠ

08/10/2026

It always gets too real ๐Ÿฅฒ

08/08/2026

Taking up all the space and living our best Leo-inspired lives all month long ๐Ÿฆโœจ

Bam Bam, Sashimi: breathable, strengthening, toxin-free and shoppable now: https://www.habitcosmetics.com/collections/new-arrivals

06/12/2026

POV: You donโ€™t need a new manicure... you just need to top it off with โœจPearl of A Girlโœจ

One swipe over your favorite shades and suddenly your nails are serving fairy-core, mermaid-core, magical-girl energy. ๐Ÿงšโ€โ™€๏ธ๐ŸŒˆ๐Ÿ’ซ

Layering Pearl of A Girl over Vo**ur + Golden Hour for the prettiest iridescent glow. The easiest way to refresh an old mani, add dimension, and make everyone ask, โ€œWait... what color is that?โ€ ๐Ÿ‘€

06/09/2026

Bye bye polish, hello hydration! ๐Ÿ˜

Our quick and clean polish remover is perfectly sized for travel, and features 98% natural-origin ingredients like sweet almond and sunflower oils, leaving nails and cuticles feeling soft, nourished, and hydrated.

Added bonus, itโ€™s delicious light orange blossom scent turns every swipe into a fresh, spa-like experience ๐ŸŒฟ๐Ÿ˜๐ŸŒฟ

Clinically tested to remove polish quickly and completely without drying or damaging nails.

06/04/2026

๐Ÿ’ฅ ๐‘ช๐‘ถ๐‘ด๐‘ฌ๐‘ฉ๐‘จ๐‘ช๐‘ฒ ๐‘ธ๐‘ผ๐‘ฌ๐‘ฌ๐‘ต ๐Ÿ’ฅ

Kiss damaged nails goodbye ๐Ÿ’‹ with our innovative gel nail rehab treatment!

Powered by a triple AHA complex, Pro-Vitamin B5, and Hexanal, this breathable treatment is clinically proven to deliver 90% ๐™จ๐™ฉ๐™ง๐™ค๐™ฃ๐™œ๐™š๐™ง, ๐™๐™š๐™–๐™ก๐™ฉ๐™๐™ž๐™š๐™ง ๐™ฃ๐™–๐™ž๐™ก๐™จ in just ONE week ๐Ÿ’…

ย  ย  ย  ย 

06/01/2026

โ˜€๏ธ ๐“–๐“ธ๐“ต๐“ญ๐“ฎ๐“ท ๐“—๐“ธ๐“พ๐“ป โ˜€๏ธ

I call this shade โ€œhappiness in a bottleโ€ and itโ€™s easy to see why ๐Ÿ˜

Sheโ€™s bronzed, sheโ€™s golden, she sparkles in the sunโ€ฆwhatโ€™s NOT to love?! ๐Ÿงก๐Ÿ˜Œ๐Ÿงก

๐ŸŽฅ:

05/28/2026

Our fave โ€œyour nails but betterโ€ shade โ˜€๏ธ๐Ÿ’…โ˜€๏ธ

Vo**ur is a gorgeous, high-shine sheer wash of rose that instantly elevates ANY look! ๐Ÿ˜

Infused with antioxidant rich Hibiscus and Samphire for naturally stronger nails, our innovative formula delivers 100% more hydration and 57% protection from UV-A damage.

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Malibu, CA
90265