Mixst Beauty
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Opportunity is found in the mix. Guiding beauty brands from brand & product development ➡️ marketing
03/27/2026
02/22/2026
A little behind the scenes preparation to transform into the Ladies of The Bridgeton Ton
02/03/2026
On sight, establishing pressing standards. I’ve become the resident expert on making sure formula and shades perform the same as the standards that are set.
How you handle stress reveals a lot about our health.
If you’ve found that a busy work schedule or a time of stress really takes you out, it’s time to master the basics and gain some physical resiliency.
Listen to the full Mixst Messages podcast with Dr. Kelly Starret on Spotify or Apple Podcasts to learn more.
Working toward a healthier 2026? 👀
On the latest episode of the Mixst Messages podcast, we sit down with Dr. Kelly Starrett, Doctor of Physical Therapy and Co-Founder of The Ready State, who’s helped elite athletes across the NFL, NBA, MLB, and U.S. Olympic teams perform at their best.
Whether your goal is fat loss, muscle gain, or simply feeling better in your body, this episode breaks down the benchmarks that matter most.
12/15/2025
If that new launch feels familiar, you’re not imagining it. K-beauty formulas, shades, and packaging are influencing Western beauty and skincare. Excited to see how this influence evolves in 2026 👀
Known at Estée Lauder Companies as the “guru of skin and foundations,” Nick Gavrelis spent years leading MAC Pro and Face before becoming SVP of Global Product Development. Now, the ieró Beauty founder breaks down how that background informs his thoughtful approach to sensitive skin.
On the Mixst Messages podcast this week, we’re featuring Nick Gavrelis, the founder of ieró Beauty. Nick talks about something that is so often forgotten, the art of using mindfulness and connection with other people to create a more fulfilling life. It’s this very philosophy that inspired the creation of his beauty and lifestyle brand, ieró Beauty. Listen to the full episode on Spotify or Apple Podcasts.
12/09/2025
Beauty branding isn’t just about products anymore. It’s about signaling transformation and lifestyle. Here’s how brands are building true loyalty.
12/08/2025
Take a peek into the everyday makeup bag of Tara Cohen—a beauty industry veteran with 25 years of experience growing Estée Lauder Companies like MAC Cosmetics, Tom Ford, and Victoria Beckham, and later consulting for startup beauty brands turned favorites like Makeup by Mario and Violette_FR.
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