Cosmina Esanu - Lash Artist & Trainer

Learn when to switch between hats! As a full-time lash artist, you'll need to transition from marketing to sales seamlessly. Understand how to explain your services while closing the deal. It's all about timing and technique.

It seems women will be paying for lash services and products for the rest of their lives. It's a beautiful and perfect type of service with no end in sight, constantly adding more products and services.

A 50% off classic lash promotion drove foot traffic, but a simple visual comparison changed everything. Showing before-and-afters of classic vs. volume sets revealed a stark difference, convincing nearly everyone to upgrade to volume. It's all about showing the value.

Give people a compelling reason to book right away. If you don't, a competitor will. It's not about pressure; it's about showing them why they should choose you. Learn to recognize buying behaviors and offer the right incentive at the right time – it makes a huge difference.

Every client deserves a booking before they leave. Learn to switch your vocabulary, focusing on 'what's in it for them.' Give them a compelling reason to book now and secure your schedule.

Think about it: what are you truly selling with lashes? It's time. You're selling back precious morning minutes that would otherwise be spent on mascara. Now, clients have gorgeous lashes for two weeks, freeing up their routine.

Don't let fear hold you back from growing! With amazing free tools like AI and ChatGPT, creating content is easier than ever. Whether you're behind the camera or showing your process, start creating and watch yourself grow.

Ever felt rushed at the salon? Lash artists often book back-to-back, leaving no time for connection. That's why I schedule 30 minutes between clients. It's essential for notes, editing, a quick break, or even just to grab a bite. This buffer ensures appointments run smoothly, even if one client runs late.

It's more than just taking your money. It's about making you feel good from the moment you walk in. Some clients come just for that quiet time to relax, sleep, and recharge. That comfort and safety? That's the best feeling.

Think long-term when taking on lash clients. Consider their value over a year, not just a single appointment. Amazing results and how clients feel mean they'll stick around, often for years.