Aara's Essentials By Studio 137

Celebrating 901 Day with boldness! There's something about this city that shows up in everything we do, from our grind to our beauty. Sale begins at MIDNIGHT.

✨ $9.01 — a little nod to our Memphis roots
✨ All Matte, Bold Effect Cream & Pearl finishes
✨ In-store + online
✨ Use code MEMPHIS at checkout
Grab yours and wear the city proud. 🩷

📲 Scan the code or shop now at aarasessentials.com

She's not just glowing. She's intentional. 🤍✨

Aara's Angel Glow Lotion — formulated with Caffeine and Castor Oil to hydrate deeply, illuminate from within, and give you the kind of skin that doesn't need a filter.

This isn't just a lotion. It's confidence in a bottle.

Hydrate. Illuminate. Wear it like you mean it.

Hello, July. ☀️

We're halfway through summer, and your skin should be showing it.

If your routine has been consistent, this is the month you see it pay off. If it hasn't — July is the reset you've been waiting for.

Either way, we're here. Let's glow through the second half. ✨

Happy 4th of July from our family to yours. ✨

However you're spending today — backyard cookout, rooftop fireworks, beach, or couch — we hope it's everything you deserve.

Friendly Reminder: Holiday weekend skin checklist. ☀️
✦ SPF - reapply every 2 hours
✦ Clean Towel after every swim or sweat
✦ Hydrating Serum before bed - heat dehydrates fast

Rest. Celebrate beautifully. Glow through all of it. You've earned it.

Aara's Dual Blend Powder Foundation is built for exactly this season — heat, humidity, sweat, and all.

Wet: apply with our Large Beauty Blender for a natural, illuminating finish that looks like skin, not makeup. Perfect for those days you want coverage that breathes.

Dry: sweep on with a powder brush for full coverage with a smooth, velvet matte finish that helps control shine all day long. This is the one that keeps you looking fresh from your morning coffee to your evening plans.

Use it alone. Use it to set your liquid foundation. Either way, it's not melting on you by 2pm.

✦ Adjustable coverage — light to full
✦ Matte finish that lasts through the heat
✦ Suitable for normal, combination, and oily skin
✦ Sleek compact — fits in any bag, perfect for touch-ups on the go
✦ Vegan, cruelty-free, gluten-free

Summer doesn't have to mean choosing between coverage and comfort. This is both.

Meet your new favorite lightweight moisturizer. 💙✨

Aara's Luxury Skin Cream is everything you want and nothing you don't: high-performance hydration without the heavy, greasy feel.

Formulated with Hyaluronic Acid and Collagen, it plumps, smooths, hydrates, and protects in one effortless step.

Lightweight enough for daily wear under makeup or SPF, powerful enough to actually change your skin over time.

This is the moisturizer that does the work while feeling like it's doing nothing at all.

The fathers. The uncles. The grandfathers. The mentors. The men who poured into someone without ever needing the credit.

Today, we see you. We honor you. We celebrate you.

From our family to yours — thank you. 🤍

It's officially summer, so here is your summer routine, morning to night. Save this. 🌞🌙

Most people are still running a winter routine in summer heat and wondering why their skin isn't responding. The fix isn't more products. It's the right steps in the right order.

Here's exactly how to move through your day:

☀️ YOUR SUMMER AM

1. Gentle cleanser — no stripping, no squeaky clean
2. Dry with a clean towel ← this one step changes everything
3. Lightweight hydrating serum — hyaluronic acid locks moisture in before the heat pulls it out
4. Aara's Brightening Day Protection — SPF + glow in one step, every single morning
5. Light moisturizer — or skip it if your skin runs oily
6. Fragrance oil — pulse points only, never over your SPF

🌙 YOUR SUMMER PM

1. Double cleanse — micellar or oil cleanser first, then a gentle foaming wash. Summer skin needs both.
2. Dry with a clean towel ← yes, again. Every night.
3. Hydrating serum — replenish what the heat and sweat took all day
4. Pull back on actives — retinol and AHAs 2–3x a week max in summer
5. Barrier-supportive moisturizer — look for ceramides and niacinamide
6. Eye cream if needed

Two rituals. Six steps each. One result — skin that actually thrives in summer.
Shop the full summer ritual at aarasessentials.com 🤍

Save this post. Build this routine. Come back in August and tell us what changed.

June 19, 1865. 🖤

The news finally reached them. And everything changed.

Today we pause to remember what was endured, honor what was won, and celebrate how far we've carried it.

Happy Juneteenth from the Aara's family. May you rest, celebrate, and glow in the freedom that is yours. ✊🏾✨

Summer skin myths — we're busting every single one. 🧼☀️

These four are the ones we hear most, and they're quietly keeping people stuck in routines that aren't working.

✗ "Oily skin doesn't need moisturizer in summer."

✓ This is one of the most common skincare mistakes made in warm weather. When oily skin gets dehydrated, which happens fast in summer heat, it overproduces oil to compensate. The result is more shine, more breakouts, and a barrier that can't protect itself. A lightweight hydrating serum or gel moisturizer gives your skin what it needs so it stops overreacting.

✗ "Sweating cleans your pores."

✓ Sweat pushes debris and bacteria toward the surface, but it does not cleanse. If you're sweating and then drying your face with a reused towel, you're pressing all of that right back in. Sweat + dirty towel is one of the most common causes of summer breakouts. Cleanse after sweating. Always dry with a clean towel.

✗ "Drinking water is enough to hydrate your skin."

✓ Internal hydration supports your overall health and, yes, your skin. But water consumed doesn't travel directly to your skin's surface. Transepidermal water loss in summer heat means your skin is losing moisture faster than you can replace it from the inside. Topical hydration — like Aara's Hydrating Serum — is non-negotiable in warm weather.

✗ "Dark skin doesn't need SPF."

✓ Melanin offers a natural SPF equivalent of roughly 13, which helps but does not protect. UV damage, photoaging, and hyperpigmentation all occur in deeper skin tones, and dark spots from UV exposure can be significantly harder to fade than those caused by other factors. Daily SPF is skin health, not just sun protection.

The myths sound logical. That's exactly why they stick.

Now you know better. Build a ritual based on facts at aarasessentials.com ✦ 🤍
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