Scottfree

golden hour on the rooftop of the couture ✨

Photographer
Models .hightire
Hair .yance
Makeup
Wardrobe
Location

Introducing .yance — founder, creative director, and the vision behind Scottfree.

For more than three decades, Scott has approached hair through artistry, connection, and intention. What began behind the chair evolved into something much bigger: a space shaped by creativity, education, fashion, and human connection.

As a master stylist, Scott’s work has extended from salon spaces to New York Fashion Week, editorial campaigns, television appearances, and collaborations across the beauty and fashion industries. But beyond the industry recognition, his vision for Scottfree has always remained deeply personal.

With the opening of Scottfree Couture at The Couture, this next chapter reflects everything Scott has built, learned, and imagined over the years. This elevated environment feels inspiring, welcoming, and intentionally designed in every detail.

Rooted in creativity and connected to the movement and calm of Lake Michigan, Scottfree Couture was created to be more than a salon. It’s a collective of artists, educators, and creatives brought together by a shared philosophy of thoughtful beauty and meaningful experience.

As we begin introducing the team behind Scottfree Couture, we start with the person who shaped its foundation.

Repost from 🤍

We’re always inspired by collaborations that bring together artistry, creativity, and vision. Honored to see our founder, Scott Yance, contribute his styling work alongside such a talented team.

More moments like this to come.

Team:




yance









ellenberger

SCOTTFREE COUTURE — NOW OPEN ✨

Soft opening • May 2026

A new wave of beauty has arrived at The Couture. Elevated hair, lakefront views, natural light, and an experience intentionally designed to feel both luxurious and welcoming.

As we continue our soft opening throughout May, additional installations and finishing touches will continue taking place over the next few weeks, with the final salon experience fully completed in June. We’re so excited to welcome you into the space finally.

909 E Michigan St, STE 202
Milwaukee, WI 53202
414.223.0896

Parking:
Guests may park in The Couture parking structure located next to the building and walk across the bridge to the salon entrance.

Street parking is also available nearby. If entering from street level, take the staircase located to the right of the lobby or use the elevator inside to the second floor.

Luxury hair begins with care.

At Scottfree, we use products from brands like Kérastase and Shu Uemura — known for their innovative formulations, restorative ingredients, and elevated approach to hair health.

Hydration. Strength. Shine. Intentional care in every step.

golden hour with Sophie

Hair
Makeup
Models

A moody moment captured inside The Couture. This space continues to reveal itself in new ways with every shoot, every angle, and every glimpse of what’s to come.