Identity Hair Company

The ‘Ber months start this week (FINALLY) which means we are entering our Fall era 🖤
Who needs a refresh now that summer is officially over?!

Fall hair has officially entered the chat 🍂🍒

We ❤️ you, Dolly!

Dimensional brunette with the perfect touch of golden blonde 🤎✨ Soft, blended, and made for that effortless grow-out!

✨ Big things are happening at Identity! ✨

We’re so excited to officially welcome Lauren Reynolds to the Identity family as our new Social Media, Marketing & Communications Manager! 🤍

As Identity continues to grow, we want the way we show up online to feel just as creative, intentional, and full of personality as the experience you get when you walk through our doors. Lauren will be helping us bring more of that to life—sharing the faces, stories, transformations, behind-the-scenes moments, and all the things that make Identity feel like Identity.

We’re so excited for this next chapter and even more excited to have Lauren helping us tell our story along the way.

Help us give her a BIG Identity welcome in the comments! 🫶✨

Welcome to the family, Lauren!

🎶 Here’s the story… of a salon family… 🎶

A whole bunch of personalities, a whole lot of talent, and somehow we all ended up under one roof. 😂

Different styles. Different specialties. Different kinds of crazy.

But together?

We’re The Identity Family. 🖤

And trust us… there’s never a dull episode around here.

The before & after speaks for itself 🤎✨ Dimensional, blended, and SO dreamy. Who’s ready for their brunette era?