Jones Road Beauty

Not sure about your undertones? Sue Mar is here to help. Straight from the Wide Awake Hotline.

The Wide Awake Hotline is officially closed. Thanks for tuning in, calling in and keeping us on our toes.

We’ll leave you with a few moments that didn’t quite make the cut.

Bringing the Wide Awake Hotline to you. Our team is answering some of your most frequently asked questions about the new Wide Awake Collection. Have more? Drop them in the comments and we’ll keep answering.

Makeup artist, Chelsey Ann gives us a lesson on how to best conceal under-eye darkness. Leave any questions in comments.

The Wide Awake Collection is officially available at jonesroadbeauty.com and in all Jones Road stores.

A little more on why this one means so much to us.

Your Skin Foundation Stick was made to look like skin, feel like skin and make getting ready that much easier. Seeing it named an Allure Magazine Best of Beauty 2026 winner is a pretty special moment for our entire team.

Celebrating our Allure Best of Beauty win with the people who made it happen. Your Skin Foundation Stick has been a labor of love from the very beginning and this recognition belongs to the incredible team behind it. So proud of what we’ve built together. Allure Magazine

How The Wide Awake Collection actually came to be… straight from the woman who figured it out. Available now.

The Wide Awake Hotline is open☎️

Book a private, complimentary 10-minute virtual call with a Jones Road makeup artist for personalized help with our newest launch, The Wide Awake Collection. Bring your questions and get expert tips on routine, application and shades—so you can confidently look wide awake, even when you’re not.

Spots are limited. Comment HOTLINE to get the booking link.

Skincare and makeup expert, takes us through the new Wide Awake Brightening Concealer and Neutralizer products. Leave any questions in comments.

The Wide Awake Collection is officially available at jonesroadbeauty.com and in all Jones Road stores.

Meet Wide Awake Brightening Concealer and Neutralizer. Our newest way to look like you got a full eight hours, even when you didn’t.

The Wide Awake Collection features two lightweight, buildable formulas made to brighten the under-eye without ever feeling heavy, cakey or dry. Start with Wide Awake Brightening Neutralizer to color-correct stubborn dark circles, then layer Wide Awake Brightening Concealer for seamless, skin-true coverage.

Bright eyes. Real skin. You, just a little more wide awake.

The Wide Awake Collection is here. Shop now.