Ross Reels
We inspire adventure. Ross Reels is a fly fishing company.
Founded in 1973, our business is now recognized as the leading fly tackle manufacturer in the United States. We strive to build the highest quality products available and our commitment to technical innovation and customer service shows in everything we make.
09/15/2026
Introducing the Machinist Edition Evolution LTX
Before a Ross Reel ever sees the water, it passes through a lot of hands here in Montrose, CO. Engineering, machining, hand work, anodize, assembly, quality control—the people behind every step that turns a piece of raw aluminum into a reel you’ll fish for years.
The Machinist Edition puts a little more of that process on display.
Finished in clear anodize, the LTX leaves the tool paths and machining marks visible instead of covering them with color. It’s a look at how the reel got here, and a nod to the people who make it happen every day.
Underneath, it’s still the Evolution LTX—lightweight, refined, and built to be fished hard. We just left a little more of its story visible for you to see.
The Machinist Edition Evolution LTX is available now online and through Ross Reels authorized dealers [LINK IN BIO].
Designed. Machined. Anodized. Assembled. Made in Montrose, Colorado USA.
08/26/2026
Happy International Dog Day to all the fishy pups.
📸:
08/25/2026
There’s only 150 of these out in the wild, and that’s pretty cool.
Made in Montrose, CO for Colorado’s 150th anniversary, individually serialized, and meant to be fished for a long time.
A few are still waiting to find their home. Stop by your local Ross Reels dealer, or find one of the remaining reels at the link in bio.
08/19/2026
We made 150 reels for 150 years of Colorado.
Long before Ross Reels was founded in 1973, Colorado’s rivers were shaping anglers, inspiring adventure, and reminding people why wild places matter. For more than four decades, we’ve been fortunate enough to call those same rivers—and this remarkable state—home.
The Colorado 150th Anniversary San Miguel is our tribute to that legacy.
Limited to just 150 individually serialized reels, this special edition celebrates the landscapes, wildlife, waters, and spirit that have defined Colorado for a century and a half. Every detail reflects the place that continues to inspire our work, while every reel is proudly designed, machined, anodized, and assembled in Montrose, Colorado.
Built on the legendary San Miguel platform in a 4/5 size, and comes included with our limited edition Colorado sticker. 150 exist, now find them at an authorized Ross Reels dealer or [LINK IN BIO].
Photo: Nelson Oxley
08/17/2026
Coming soon…
08/11/2026
Our team here in Montrose, CO is celebrating 150 years of the beautiful state we design, machine, anodize, and assemble Ross Reels in Colorado.
Meant to be slapped on boats and bumpers, take Colorado with you through our limited edition CO 150th Anniversary sticker, built on the same platform as the OG Ross Reels sticker.
[LINK IN BIO].
We’re celebrating Colorado’s 150th birthday this month!
This limited-edition Colorado 150th Anniversary sticker celebrates the state that’s been part of our story for decades. Slap it on your cooler or water bottle, boat, or bumper. Now available online [LINK IN BIO].
05/01/2026
Big bug approved.
Find the Cimarron LT reel at your local Ross Reels dealer or online: https://bit.ly/4umL00T
Click here to claim your Sponsored Listing.
Contact the business
Telephone
Website
Address
1101 Mayfly Drive
Montrose, CO
81401
Opening Hours
| Monday | 7:30am - 5pm |
| Tuesday | 7:30am - 5pm |
| Wednesday | 7:30am - 5pm |
| Thursday | 7:30am - 5pm |
| Friday | 7:30am - 5pm |
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