Primally Pure Skincare

🎙️ OUT NOW on Grounded Wellness: The conversations every parent should hear—but few are having.

From pregnancy and fertility to pesticides, mold, and raising healthier kids, COURTNEY SWAN Realfoodology™ shares her experience navigating it all and the research that’s shaping how she lives.

This might be one of our most wide-ranging conversations yet.

Comment WELLNESS and we’ll send you the full episode. 🎙️

Could sunlight influence more than your circadian rhythm — including your appetite?

In this episode of Grounded Wellness, heliotherapy practitioner and circadian biology educator Zaid Dahhaj (Zaid K. Dahhaj) explores how UV light interacts with appetite-regulating hormones, inflammation, nitric oxide and cardiovascular health — and why isolated UV exposure isn’t the same as experiencing the full spectrum of sunlight in nature.

Comment SUN and we’ll send you the link to the full episode. ☀️

A grip full of clean essentials—and 15% off to match. ✨

We’re keeping the Clean Beauty Day celebrations going all weekend long with a major perk for your routine (and your wallet).

How to claim your 15% off:
01. Head to the link in our bio.
02. Subscribe to 2+ of your must-have products.
03. Use code CLEANSTART at checkout to get 15% off your first 3 deliveries.

Which Primally Pure essentials do you always keep within reach?

Could Botox be negatively impacting your health?

In this episode of Grounded Wellness, Bethany sits down with Alex Clark (Alex Clark) to unpack her personal journey with Botox. After receiving preventative Botox throughout her 20s, Alex began experiencing symptoms including hair loss, ultimately leading her to a Hashimoto’s diagnosis and questioning whether Botox was contributing to her health struggles.

Comment LISTEN and we will DM you the link to the episode! 🎙️

What does it look like to build wellness into every corner of your home?

Welcome to Primal Homes, a new Primally Pure YouTube series where we step inside spaces designed with intention — from non-toxic materials and ancestral wellness practices to thoughtful rituals that support the way we rest, gather, heal, and live.

In our first episode, we’re touring ’s family-centered home, where natural fibers, clean air, filtered water, and simple swaps come together in a way that feels both elevated and deeply rooted in what’s natural.

Kate’s biggest reminder: it’s not about doing everything perfectly. The small swaps add up.

Comment HOME and we’ll DM you the full episode. 🌱

Natural color, captured on camera. 📸

A peek behind the shoot that brought our tinted skincare collection to life.

What if creating a healthier home was less about buying more and more about getting back to the basics?

In this episode of Grounded Wellness, Bethany sits down with Shawna Holman, founder of Shawna Holman 🌱 and author of A Healthier Home, to share simple, affordable ways to reduce your toxic load—without perfectionism or expensive wellness trends.

From cleaner cookware and laundry to fragrance-free living, better sleep, and raising healthier families, Shawna shares practical tips you can start using today.

Comment TUNE IN and we’ll send you the full episode. 🎙️

The go-to clean girl routine. 🌱

Saskia Herd keeps it simple with two products: Sun Serum Tinted SPF 30 and Lip + Cheek Tint SPF 15 for soft, glowy, skin-first color.

Bethany’s back with the SPF question that started it all: Is the problem the sun… or what’s in some sunscreens?

In a 2018 FDA-funded clinical trial published in JAMA, oxybenzone — a common chemical sunscreen ingredient — was absorbed into the bloodstream at levels more than 400x above the FDA’s threshold for determining whether additional safety testing may be needed.*

We’re not here to tell you to skip sun protection – we’re here to help you choose it more consciously.

Comment “SPF” and we’ll send you our SPF Ingredient Checker. 👀

*Source: JAMA 2019, Matta et al. (FDA-funded clinical trial)

Our Fourth of July plans: less time getting ready + more time outside, with the help of Sun Serum SPF 30 & Lip + Cheek Tint SPF 15. ☀️