Jessica L Whitlow Hair Stylist

Jessica L Whitlow Hair Stylist

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I have been blessed with the gift to cut, style & makeup any person in my path. I would love to get my hands in your hair or on your face.

Color • Extensions • Brazilian Blowouts
Owner of JW & Co Hair Studio,
📍4851 Harvey st, Norton Shores since 2006
Creating healthy, beautiful hair & confident clients 🫶🏻 JW & Co Hair Studio is where my roots are as a Hair & Makeup Artist. I have been working as a professional stylist for over 11 years now & I absolutely love my career and the industry I am involved in. I was able to open JW & Co.

05/15/2026

20 years in business calls for a little chaos.

Officially celebrating 20 YEARS of JW & Co today… so naturally we had to go crazy for a minute. ✨

Access Denied

02/15/2026

Everyone always asks about my hair routine… so here ya go 😘

🫶🏼 Wash Days (2x a week)
I always double shampoo.

First wash: Aqua Shampoo (for my extensions) or Tea Tree Special Color to remove buildup.
Once a month I use Shampoo Two for a deeper clarify.

This time of year I add the Tea Tree Detox Salt Scrub between shampoos for dry scalp.

Second wash: Platinum Plus to tone OR Clean Beauty Scalp Care if my scalp needs extra love.

🫶🏼 Conditioner is NOT optional.
Right now I use Aqua Conditioner for my extensions. If you want your hair to cooperate… don’t skip it.

🫶🏼 Monthly Treatment (based on what my hair needs):
Lavender Mint Mineral Mask
Aqua Mask (major moisture)
Awapuhi Wild Ginger Glossing Treatment (for shine)

🫶🏼 Leave-In (every single time)
Lavender Mint (extra moisture)
Aqua Leave-In (UV + heat protection, extension safe)
Zenagen Repairacle (lightweight strength + frizz control)

Be gentle wet hair stretches and breaks easily. Wide tooth comb or Wet Brush only.

🫶🏼 Before Styling
After leave-in, I blow dry completely starting at my roots and working toward my ends. Dry roots = better volume + longer lasting style.

🫶🏼 Hot Tools
Once fully dry, I apply Neuro Protect before using any heat. You will never catch me skipping heat protectant.

After styling:
PM Texturizing Spray at the roots for volume + grit
Finish with Awapuhi Wild Ginger Treatment Oil for softness + shine.

🫶🏼 Second + Third Day Hair
Light mist of Aqua or Zenagen leave-in to detangle (I sleep in a messy bun less friction = less breakage).
Add Neuro Protect or PM Dry Conditioning Spray, refresh curls, and go.

Consistency > complicated routines.

If you want help building a routine for YOUR hair type, call or text 231.798.9501 or book online 🫶🏼

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Muskegon, MI
49444

Opening Hours

Wednesday 12pm - 8pm
Thursday 12pm - 8pm