Jessica L Whitlow Hair Stylist
I have been blessed with the gift to cut, style & makeup any person in my path. I would love to get my hands in your hair or on your face.
Color • Extensions • Brazilian Blowouts
Owner of JW & Co Hair Studio,
📍4851 Harvey st, Norton Shores since 2006
Creating healthy, beautiful hair & confident clients 🫶🏻 JW & Co Hair Studio is where my roots are as a Hair & Makeup Artist. I have been working as a professional stylist for over 11 years now & I absolutely love my career and the industry I am involved in. I was able to open JW & Co.
02/15/2026
Everyone always asks about my hair routine… so here ya go 😘
🫶🏼 Wash Days (2x a week)
I always double shampoo.
First wash: Aqua Shampoo (for my extensions) or Tea Tree Special Color to remove buildup.
Once a month I use Shampoo Two for a deeper clarify.
This time of year I add the Tea Tree Detox Salt Scrub between shampoos for dry scalp.
Second wash: Platinum Plus to tone OR Clean Beauty Scalp Care if my scalp needs extra love.
🫶🏼 Conditioner is NOT optional.
Right now I use Aqua Conditioner for my extensions. If you want your hair to cooperate… don’t skip it.
🫶🏼 Monthly Treatment (based on what my hair needs):
Lavender Mint Mineral Mask
Aqua Mask (major moisture)
Awapuhi Wild Ginger Glossing Treatment (for shine)
🫶🏼 Leave-In (every single time)
Lavender Mint (extra moisture)
Aqua Leave-In (UV + heat protection, extension safe)
Zenagen Repairacle (lightweight strength + frizz control)
Be gentle wet hair stretches and breaks easily. Wide tooth comb or Wet Brush only.
🫶🏼 Before Styling
After leave-in, I blow dry completely starting at my roots and working toward my ends. Dry roots = better volume + longer lasting style.
🫶🏼 Hot Tools
Once fully dry, I apply Neuro Protect before using any heat. You will never catch me skipping heat protectant.
After styling:
PM Texturizing Spray at the roots for volume + grit
Finish with Awapuhi Wild Ginger Treatment Oil for softness + shine.
🫶🏼 Second + Third Day Hair
Light mist of Aqua or Zenagen leave-in to detangle (I sleep in a messy bun less friction = less breakage).
Add Neuro Protect or PM Dry Conditioning Spray, refresh curls, and go.
Consistency > complicated routines.
If you want help building a routine for YOUR hair type, call or text 231.798.9501 or book online 🫶🏼
So many colors, textures, blends, and transformations… and I’m thankful for every single guest who sits with me.
You all make my world brighter. 🫶🏻
11/13/2025
This beauty came in wanting a little shift not a full transformation, just something to bring her color back to life. We added lowlights from the Chocolate Series to create depth and dimension, and WOW… sometimes the smallest change makes the biggest impact. 🤎
Here’s why this worked so well:
• Lowlights add contrast, which helps your natural highlights pop
• Chocolate tones warm up dull blondes/brondes without going too dark
• Dimension adds movement, making hair look fuller and healthier
• It’s the perfect option when you want change… but still feel like you
If your color has been feeling a little flat or “blah,” a dimensional refresh might be all you need. Look at how gorgeous this turned out.🫶🏻
10/24/2025
Just a stylist and her beverage lineup ready to take on the world (and back-to-back foils)…
Coffee for energy, protein for strength, water for survival… stylist life essentials 😅💇♀️
When a client (and friend!) asks if we can add a caramelly tone to her hair… my answer is yes, please! 🍯
Warmer tones are trending and we’re here for it 🙌🏻 rich, golden, dimensional color that feels cozy and luxe for the season.
Thank you, Ashley, for always trusting me with your hair you make every appointment a joy. 🫶🏻
08/22/2025
Crystal is always shaking things up! We refreshed her look with a sleek lob, pops of rich burgundy throughout, and a soft sandy money piece to brighten around the face.
08/17/2025
We took off some length for a fun, easy change and that gorgeous smile says it all! Finished with a nourishing treatment and the perfect take-home to keep her hair looking flawless.
08/14/2025
A lived-in balayage low maintenance look with a blend of dark and light tones for added depth and dimension that she will love for weeks 🫶🏻
✨ Why do my clients love undercuts? ✨
✔️ Less bulk, more movement – An undercut removes extra weight from thick hair, making it feel lighter and easier to manage.
✔️ Styling made simple – Blow-drying and curling become quicker with less hair to work through.
✔️ A little edge – It’s a fun way to add personality to your look, whether you keep it hidden or show it off.
Thinking about adding an undercut to your style? Let’s customize it to fit you! 💇♀️✨
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Address
Muskegon, MI
49444
Opening Hours
| Wednesday | 12pm - 8pm |
| Thursday | 12pm - 8pm |