Actiiv

THIS is what PROTECT. REPAIIR. MAINTAIN. looks like behind the chair. 💗

Dana took this hair through a major pink transformation—and INTEGRITYrx was there for every step.

PROTECT → Processing Shield before the chemical service to help stabilize bonds, equalize porosity + protect compromised hair during processing.

REPAIIR → Bio-Enrich Hair Mask after processing to help repair 88% of split ends in as little as 3 minutes.*

MAINTAIN → All-In-One to help defend against heat up to 450°F while smoothing, protecting + finishing the look.

The color is insane.
But look at the integrity of the hair.

Watch Dana break down exactly how she created the transformation. 👀💗



*Based on an independent third-party laboratory study on bleached human hair tresses.

YOUR COLOR SERVICE ISN’T FINISHED WHEN YOU RINSE.

That’s where INTEGRITYrx Bio-Enrich Hair Mask comes in.

The REPAIIR step was built for compromised, post-service hair—helping address the breakage, friction, frizz, static + split ends that can come with the services your clients love.

And it does it in as little as 3 minutes.*

Because what happens after processing matters, too.

INTEGRITYrx Bio-Enrich Hair Mask | REPAIIR

Available now to professionals. Coming to ACTIIVBrand.com 9.15.

*Based on an independent third-party laboratory study on bleached human hair tresses.

3 MINUTES. SERIOUS HAIR RENEWAL.

The INTEGRITYrx Bio-Enrich Hair Mask goes beyond conditioning compromised hair—with clinically tested performance you can see and feel.

88% of split ends repaired in as little as 3 minutes.*
61% reduction in hair breakage.*
93% reduction in combing friction on damaged hair.*
92% of static buildup eliminated.*
24-hour frizz control at 80% humidity.*

This is what REPAIIR looks like.

Available now to professionals.
Coming to ACTIIVBrand.com 9.15.

*Based on an independent third-party laboratory study on bleached human hair tresses.

THE PRO SECRET IS ABOUT TO COME HOME. 👀

INTEGRITYrx has been transforming services behind the chair. On 9.15, part of the system is coming to ACTIIVBrand.com.

REPAIIR + MAINTAIN at home.
PROTECT stays with the pros.

The professional-exclusive Processing Shield remains exactly where it belongs: behind the chair, in the hands of licensed professionals.

INTEGRITYrx D2C | 9.15

Your stylist starts it.
You maintain it.

Think beyond bonds. Think INTEGRITY.

Yes, Processing Shield supports bonds. That’s the least interesting thing about it.

This professional-only pre-service step is built to help protect hair before + during chemical processing—without changing your formula or adding chair time.

10-second mending.
Non-protein.
Nothing in the bowl.
No added chair time.
Up to 2X better breakage protection.**

Because bond support is only part of the story. Hair integrity is the whole story.

Meet INTEGRITYRX Processing Shield.

What if we stopped waiting for the damage to happen?

That’s the thinking behind INTEGRITYrx Processing Shield.

Applied before a chemical service, Processing Shield is designed to help support the hair’s existing bonds and equalize porosity while helping protect vulnerable hair through processing.

It mends compromised hair in just 10 seconds* and delivers 2X better breakage protection than leading competitors.*

So while you’re mixing the formula, the hair is already being prepared for what comes next.

MEND WHILE YOU MIX.

Because repair after the service matters.
Protecting the hair before and during it changes the starting point.

INTEGRITYrx Processing Shield | Professional Exclusive

Is Processing Shield a bond builder? Not exactly. 👀

Bond repair has its place. INTEGRITYrx Processing Shield was built for a different moment: before and during the chemical service.

It helps protect compromised hair through processing, equalize porosity and mend hair in just 10 seconds*—before the damage you’d normally address afterward.

Think protection + prevention, not just repair.

Because the future of hair integrity starts before the damage.

PROCESSING SHIELD | PROFESSIONAL EXCLUSIVE