Illuminated Lashes

if this showed up on your feed, it’s probably because you’ve been thinking about uv lashing more than you want to admit
and honestly… same 🫶🏻

i’m building something over here
a little corner of the lash world where artists stop being scared of innovation and start owning it

so if you’re a uv lash artist, uv curious, or you’ve been quietly stalking every post trying to figure out if this tech is actually legit
hi 👋
you’re in the right place

i’m trying to grow this space
to bring more light (literally) to uv education
to help artists level up their retention, their confidence, and their business

so if you’re here
and this resonates
tap something
drop something
say something
because your engagement helps this show up for more lash artists who need it 🦋💙💕💘💓✨🫶🏻

unpopular opinion buut...you really do not need another UV brand telling you what to think🤭 including mine.

what I DO think we need more of in this industry is discernment.

the ability to hear a marketing or product claim without immediately accepting it as fact. to ask questions. to look at the research. to consider the source. to recognize when something is marketing versus education & then make your own informed decision.

because discernment isn't automatically distrusting everything you hear. it's learning how to decide what deserves your trust👏🏼

I can share what I've learned, show you my sources, explain WHY I've made certain decisions with my products & be transparent about the parts that aren't always flattering...

but I never want "Lauren said so" to be the end of your research!

good education should give you MORE confidence in your ability to think for yourself, not make you dependent on someone else's opinion.

& yes, I fully expect you to use that same discernment with Illuminated Lashes too💖

ask the questions. look deeper. stay curious. decide what makes sense for YOU. that's the kind of UV industry I want to help build.

somebody has to do it🤷‍♀️ there are a LOT of different hats that come with building Illuminated Lashes...& I genuinely love every single one of them!

from working behind the chair & staying connected to what lash artists are actually experiencing, to developing products, digging into the education, answering your questions & packing your orders...it's all part of being the change I want to see in the lash industry👏🏼

because this uv brand is one that's created by a lash artist, for lash artists & will never get too big to remember the lash artists behind every order💖

part 2 from yesterday's video!

if what you're REALLY trying to figure out right now is which UV brand you should trust...I don't think the answer is as simple as picking the most popular one.

popularity tells you a brand has a marketing budget. it doesn't tell you what's inside the bottle, how their light was tested, WHY they chose the products they're selling, or what happens when you have a problem.

& running toward a brand because everyone is excited about them isn't that different from running toward one because everyone is mad at somebody else.

slow down & ask questions. what testing has been done?

can they explain the products they're selling? what happens when something goes wrong?

are they willing to tell you where their products have limitations? & most importantly...do their answers actually make YOU feel confident buying from them?

I'm also not going to sit here as a small business owner & pretend Illuminated Lashes is automatically the better choice.

there are things bigger companies can offer that I can't. there are also things I can offer as the person behind the brand that a larger company might not.

those are real trade-offs & you get to decide which ones matter to you💖 I don't want you choosing Illuminated Lashes because I'm the loudest voice in your feed or because you're running away from someone else.

I want you to have enough information to decide for yourself.

& if you'd rather dig into the UV research yourself instead of taking my word for it...GOOD👏🏼

comment RESEARCH & I'll send you my UV lashing research guide so you can start asking your own questions.

is UV lashing good or bad? I think we're asking the wrong question🫣

UV isn't ONE thing. it's a combination of the light you're using, wavelength, output, distance, exposure time, the adhesive you're curing & the way the artist is actually using all of it.

change one of those things & you can change the conversation.

so trying to put all of UV lashing into a "good" or "bad" box was never going to give us the answers we're looking for.

but after watching these conversations happen over & over again, I realized something...
I don't think most lash artists are actually trying to decide whether UV itself is good or bad.

I think you're trying to decide who you can trust enough to buy it from. & THAT is a question worth asking.

visibility doesn't automatically equal credibility. a brand being everywhere doesn't make them bad, either. marketing is part of running a business...I market Illuminated Lashes too of course.

but I do think you're allowed to ask what exists underneath all of that visibility.

what has been tested? what has been invested into the actual product? can the brand explain WHY they made the decisions they did? & does the product hold up after the marketing gets you to buy it?

because being really good at selling something & being really good at developing something aren't automatically the same thing.

part 2 coming tomorrow because this conversation doesn't end here👏🏼💖

believe it or not...I can sell you a product AND tell you the parts of that product that aren't perfect🤝 those two things can exist at the same time!

Sacred Bloom is 90% cyanoacrylate. that's part of what gives her some of the qualities so many artists LOVE about her...but it also means your environment can affect how she behaves.

would it be easier marketing to just tell you "UV adhesives aren't affected by humidity!" and leave it at that? probably🤭

but that doesn't help you when it's July, your humidity is at 70%, and suddenly your adhesive isn't behaving the way you expected it to. THAT is why nuance matters.

a product can be incredible AND have limitations.

UV can be an amazing innovation AND require proper education to use it correctly.

I can believe deeply in the products I sell AND tell you the things you need to know about them...even when those things aren't the prettiest marketing points💖

because my goal isn't just for you to buy Sacred Bloom once. I want you to actually understand what you're working with so you can be successful with it.

and I think we need a whole lot more of THAT kind of transparency in the UV industry. if a brand only ever gives you the flattering half of the story...keep asking questions👏🏼

always have my uv girlies backs💖 our sacred family of products and uv lights are intentionally designed to give you options, because the way YOU lash matters.

whether you're a Sacred Bond girlie who loves more working time + control, a Sacred Bloom girlie who wants a faster cure + thinner viscosity, or you're ready to bring UV into your lash room with the Sacred Beam...there's a place for you here!

but the products are only one piece of it. I'm here to make sure you understand what you're working with, WHY it works the way it does, and how to actually use it confidently in your business.

because I'll always believe that good products AND good education should go hand in hand👏🏼💖

shop the full Sacred family + learn more about UV lashing on our website!

if everything happening in the UV world right now has left you wondering who you can actually trust...I understand why. and I think this is where we need to be REALLY careful.

if you've had an experience with a brand that caused you to lose trust, you are absolutely allowed to walk away. but walking away from one brand doesn't mean you immediately have to run toward another one. especially just because they're suddenly the loudest voice in the room.

take your time. ask questions. look at the education. look at the evidence. pay attention to how they respond when they're questioned. learn what they actually stand for beyond their marketing.

and then make your decision.

because replacing blind trust in one company with blind trust in another doesn't actually move our industry forward.

I don't want you choosing Illuminated Lashes because you're scared of someone else.

I want you here because you've asked the questions, looked at what we stand for, educated yourself, and decided that we're aligned with what YOU want from a UV brand💖

you don't need to make a panic decision. you are allowed to slow down, stay curious, and decide for yourself🤝