VMV Hypoallergenics
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The Safest, Most Proven Effective Care On The Planet. Validated Hypoallergenic, clinically-published We’re skincerely thrilled to meet you!
VMV HYPOALLERGENICS® offers the safest, most proven effective care on the planet.
1 in 4 people is allergic to common ingredients in skincare and cosmetics: we're made for the 1 in 4, extra-safe for everyone else. We're here to save the world's skin. That might sound like a lofty claim but it's really just what we "dew"...what we've always done. We have over 75 published (even awarded!) clinical studies in medical journals and conventions — including the first and only hypoallergenic “grading” system. Proven Safety:
VMV was the first – and is still the only – brand to rate its hypoallergenicity. Our VH-Rating System is published in one of the leading peer-reviewed dermatological journals in the world and shows less than 0.1% reported reactions to our products in over 30 years. Our VH-Number Rating System is recognized as an effective way to objectively validate hypoallergenic claims in cosmetics. The “VH-Number” rating system “grades” a product’s safety based on how many allergens it does not contain, as referenced by the list of allergens compiled by objective, independent institutions the North American Contact Dermatitis Group + European Surveillance System on Contact Allergies. There are now 109 top allergens that are ingredients frequently found in cosmetics, or common cross-reactants/contaminants of cosmetics. VMV’s products are free of most or all 109 allergens, as reflected by the VH rating on the label. Uniquely, VMV continuously reviews studies and reformulates products if even just one ingredient becomes identified as an allergen. Proven Efficacy:
Our claims are backed by randomized, double-blind, evidence-based clinical studies, over 75 of which have been presented and published (even awarded!) in medical journals + conventions around the world. Created in 1979 (and still formulated and tested) by a widely-published, renowned dermatologist-dermatopathologist, we understand both the skin’s surface and its micropscopic structure. VMV HYPOALLERGENICS® stands behind a firm commitment to providing the most effective, and safest, products available. We are meticulous: Validated Hypoallergenic – VH-109/109 (sans all 109 common allergens), 100% All-Types-Of-Fragrance-Free, 100% Free of Dyes, Allergenic Surfactants, Phthalates, Parabens + Preservatives. Usage + Patch-Tested and Non-Comedogenic.* Every little thing that goes into or near a product, and the product itself is patch tested for skin safety. And that’s just the beginning! What follows is a dizzying barrage of clinical tests, both in laboratories (in vitro) + on volunteers (in vivo), never on animals. VMV HYPOALLERGENICS® is, uniquely, hypoallergenicity as a lifestyle: we’re committed to providing the safest, most (proven!) effective care on the planet for men, women and children; the most stringent standards of clinical efficacy. Skinfatuated: we love what we "dew." Skintellectual: we know what we're doing. Skingenious: we come up with creative, innovative solutions for all your (and your family's!) skin health needs.
* Please make sure you read each individual product's label to ensure the best match for your needs
10/08/2026
VALIDATED Hypoallergenic 🔦 Spotlight: *the VH-Rating* (the skin safety “grade” on the front of all of our products!) 🔍
🥇 We are the only brand with a skin safety grade right in the front of all our products. No other brand has this level of transparency. We rate our products based on allergen omission (what’s NOT in them).
🏆 VH-109/109 means all 109 top allergens are not in a product. You can be allergic to an ingredient that is not an allergen so it’s still best to be guided by your patch test results.
☝️ A lower VH like VH-108/109* means the presence of an allergen. The asterisk helps you find it in the ingredients list (it’s underlined so you can’t miss it).
💪 Now you have the power: if it’s one of your allergens, choose another product. If it isn’t, you’re good to go!
📚 What’s our basis for contact allergens? Published studies of thousands of patch tests done in multiple countries by independent contact dermatitis specialist groups.
📖 We were the first and are still the only brand to show you how many allergens are *not* in a product. A study published in a leading contact dermatitis shows the VH-Rating System resulted in less than 0.1% reported reactions in over 30 years.
🙋 Got a patch test but still not sure if you’re avoiding your allergens? Ask us to customize recommendations for you based on your test results and possible cross reactants.
Shop allergen-free (and transparent!) products today at vmvhypoallergenics.com!
10/07/2026
We feel you, your highness! 😆😆😆
From the brilliant for
10/06/2026
Eczema flare? Or even just ultra-dry, unhappy hands and feet? Try this aaaah-mazing moisturizing hack!💧
Try this intensive (incredibly yummy) moisturizing treatment before bed and wake with skin feeling soft, soothed, well hydrated, and deeply relieved!
🧴 Massage a generous amount of any SuperSkin Care Moisturizer over hands and feet.
🥥 Follow with Oil’s Well or Know-It-Oil virgin coconut oil.
🌴 Follow with Boo-Boo Balm.
🧦 Put white or natural (uncolored) cotton socks (the least stretchy the better) over hands and feet. Cling wrap works, too.
🛌 Leave on overnight.
Shop everything now at: vmvhypoallergenics.com
10/05/2026
It's your "dew" everything balm! 🛠️
Boo-Boo Balm is just 3 ingredients — virgin coconut oil, monolaurin, petrolatum — and yet provides the most mind-boggling soothing amd effective, ouchless care …
✨ Eczema flare rescue
💋 Lip balm�🩹 Wound care�🔥 Minor burns�🛡️ Barrier repair�🌵 Extreme dryness relief
💅 Cuticle softening
Keep one on your vanity, in your bag, and in the family medicine cabinet!
Shop Boo-Boo Balm now at: https://www.vmvhypoallergenics.com/products/grandma-minnies-the-big-brave-boo-boo-balm?_pos=1&_sid=1f9f1e6b2&_ss=r
10/04/2026
October is Eczema Awareness Month and this skin condition deserves facts, not misinformation! 🧡 Swipe for 9 that you absolutely must know 🧑🏫
🔍 READ MORE GREAT SKINTEL: VMVinSKIN.com
📱 Follow us on TikTok for bite-sized “skintel”: http://s.myvmv.com/VMVonTikTok
🍿 Subscribe to our YouTube channel: http://s.myvmv.com/YouTube
🧑⚕️ HAD A PATCH TEST? ASK US TO CUSTOMIZE RECOMMENDATIONS BASED ON YOUR ALLERGENS!
🔬⚗️ SHOP our non-comedogenic, non-acnegenic, validated hypoallergenic products — the majority with our clinically-published VCO plus monolaurin — at vmvhypoallergenics.com!
Get comprehensive, holistic, evidence-based care today at +639176230528 or https://seriousmd.com/provider/vmv
🆘🔬🛟⛑️⚗️📚
10/03/2026
“Incredibly soothing on my sensitive, oily skin”
- 🌱 Helen is skinthusiastic about Spring Cleaning Facial Wash!
Who else wants skin that's calm and hydrated, never stripped, after cleansing? 🙋 Shop now: https://www.vmvhypoallergenics.com/products/spring-cleaning-purifying-facial-wash-for-oily-skin?_pos=1&_sid=fb11a3cee&_ss=r
Thank you for sharing your skinthusiasm: we’ll be in touch with your $20 Gift Card! 🎉
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“Gentle & Soothing Cleanser
I love a gentle start to my mornings with VMV Hypoallergenics Spring Cleaning Pore-Friendly Facial Wash. It’s a non-foaming cleanser that feels incredibly soothing on my sensitive, oily skin. Every wash leaves my face fresh, calm, and comfortably hydrated - never tight or stripped.”
- Helen B., Quezon City, Philippines
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🆘🔬🛟⛑️⚗️📚
Shake off the misinformation, the stigma, the itch, the flares! 🧡 October is Eczema Awareness Month!
10/01/2026
VALIDATED Hypoallergenic 🔦 Spotlight: “best for eczema” products that have allergens
🥇 A product might be popular for skin with eczema but if it contains your allergens, it could trigger a flare.
😇 Most of our products are allergen-free. If an allergen happens to be present a formulation, we show you — front and center: the product’s VH-Rating is lower AND the allergen is clearly marked in the ingredients list That way you can see it clearly and decide: if it’s one of your allergens, choose another product. If not, you’re good to go!
🙋 Got a patch test but still not sure if you’re avoiding your allergens? Ask us to customize recommendations for you based on your test results and possible cross reactants.
Shop allergen-free products today at: vmvhypoallergenics.com
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Address
1178 Broadway, 3rd Floor #4583
New York, NY
10001
Opening Hours
| Monday | 12pm - 8pm |
| Tuesday | 12pm - 8pm |
| Wednesday | 11am - 7pm |
| Thursday | 11am - 7pm |
| Friday | 11am - 7pm |
| Saturday | 11am - 7pm |
| Sunday | 11am - 6pm |
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