House of Bō

If Gala Dalí was the muse behind the fragrance, Gabriela was the muse behind the campaign.

One of Bernardo’s closest friends, brought something to ĞÅĻÃ that cannot be manufactured. A presence, a style and an energy that made this campaign feel exactly the way it was always meant to.

Pre-sale begins this Thursday at midnight at houseofbo.co

Some names stay with you until the right idea finds them. ĞÅĻÃ was one of those. Watch to find out how Gala Dalí and surrealism became the lens through which we reimagined vanilla entirely.

Pre-sale begins October 22nd at midnight at houseofbo.co

House of Bō’s first ever vanilla fragrance is almost here. And we could not let a moment this significant arrive as just one.

White ĞÅĻÃ is white decadence. An unexpected cool mintiness that crystallizes into velvety white chocolate and vanilla Madagascar. Creamy, warm and strangely cool all at once. Black ĞÅĻÃ goes somewhere darker. Resinous, balsamic, lacquered in butterscotch, smoky mezcal and amber wood that pull it into deeply intoxicating territory. Two portraits of the same obsession, one dressed in white, one dressed in black.

Which one are you reaching for first? Pre-sale begins October 22nd at midnight at houseofbo.co

One name. One stone. Two alter egos.

Both bottles simply say ĞÅĻÃ and that is entirely intentional. They share the same DNA, the same Polychrome Jasper cap and the same name because they were always meant to feel like two sides of the same story. The charm is what gives each its identity and tells you which ĞÅĻÃ you are holding.

Would you wear both or would one become your signature? Pre-sale begins October 22nd at midnight at houseofbo.co

Every House of Bō fragrance is crowned with a hand sculpted healing stone. For ĞÅĻÃ we chose Polychrome Jasper and it may be the most extraordinary stone we have ever worked with.

No two caps are exactly alike. Each one is a painting in itself, a completely unique composition of color and texture that exists nowhere else. For White ĞÅĻÃ we hand selected the lightest, most luminous caps. For Black ĞÅĻÃ the deepest, richest tones. The result is a bottle that is as singular as the person who wears it.

Which one would you choose? Pre-sale begins October 22nd at midnight at houseofbo.co

There are two sides to ĞÅĻÃ.

Introducing Black ĞÅĻÃ and White ĞÅĻÃ. Two expressions, one shared DNA, two entirely different moods. Created not as a choice between one or the other but as two expressions of the same world. Watch closely and you might catch something new.

This is ĞÅĻÃ in all its duality. And there is still more to reveal. Our Inner Circle will experience what comes next first, including a few surprises reserved only for those inside. Join at the link in bio.

A little excess is always invited.
Something rich. Something unexpected. Something almost too good to resist.
Vanilla in abundance. Textures made to tempt. Familiar pleasures transformed into something a little more surreal.

Consider this a taste of what’s to come.

There’s more to discover before the doors fully open. Join the Inner Circle for an early look at what comes next.

There is more than one way to make an entrance.

Some stay close to the light.
Others are tempted by something darker.
And some know the pleasure of becoming whichever the moment calls for.

Which side of ĞÅĻÃ do you choose?

Be the first to step inside. The Inner Circle is always one step ahead. Join our Broadcast Channel for the reveals and surprises we’re keeping a little closer to home.