The Curl Recipe

Can you imagine if we were the Met Gala theme next year 💜 PICK YOUR FAVORITE 😍

🎉 CALLING ALL CURL FRIENDS 🎉

It’s Time for a GIVEAWAY!! Enter for a chance to win one of our Exclusive Mystery Curl Boxes!! 💜

Rules to Enter
1. Follow
2. Tag 3 curl friends
3. Repost this announcement in your story
4. BONUS - Head to our website and join our email newsletter for an extra entry!

A winner will be selected on 4/16 ✨
Best of Luck Everyone 🫶🏽

The Curl Recipe is back for another year with Curls and Cupcakes! 💜 See you soon Curlfriends 💋

Celebrate Valentine’s Day with curls that steal hearts! ♥️ Treat your loved ones (and their lovely locks) to our curly hair products, because every curl deserves a little extra love. 💋

Happy Black History Month! 🫶🏽
We celebrate black girl magic all year long! ✨

Founded and owned by an Afro-Latina woman, I have always been extremely passionate about using my voice to inspire, motivate, encourage and empower women and girls who look like me to believe in themselves and reach for the stars! ✨

Coming from a close knit family with seven other siblings, I was fortunate enough to be surrounded by all different hair textures. This was an incredible opportunity for me to witness first hand the struggles we all experienced growing up with hair products that didn’t truly serve us. I never imagined myself creating the solution we all needed years ago!

Our entire collection was specially formulated with every texture in mind. Wash days just got a whole lot easier with our latest breakthrough: a specialized collection of vegan hair products crafted exclusively for curly, coily, kinky, and textured hair. Embrace your natural beauty and unlock the full potential of your gorgeous mane with our carefully formulated, plant-based solutions. From defining curls to enhancing moisture and managing frizz, our vegan hair products are tailored to nourish and celebrate the unique needs of your beautiful textured hair. 💜

I’m officially quoting Drake when he said “Started from the bottom, now we’re here” because look at this evolution!! 😍😍
Lots have changed during my season of rebranding and I’m so excited to share. 🥹

💜 New Look
💜 New Products
💜 New Locations

Huge thank you to Michael, the owner of for inviting me to vend at his shop for the first weekend of this month! ✨

Shout out to for always capturing these amazing memories!

Your package has arrived! 💜

Our curl friend Jazmin was excited to receive her Strong Hold Edge Control! The peach scent is an added bonus ✨

I’m still on Cloud 9 from yesterdays 5th Annual Curls N Cupcakes event in Edison, NJ! You guys showed up and showed out. 💜
This was the perfect way to launch my new Aloe and Avocado Collection. 🥑

Thank you so much to everyone who came out and supported us. Thank you to and her amazing team for all you do! There is so much thought, work, and effort that goes into throwing an event and you guys kill it every single time!

Congratulations to Ms. Wright, the winner of my raffle! 🎉 I sent you an email with all the details to claim your prizes. I’m looking forward to hearing from you soon.

My website is now live and the collection is available for orders now!

✨www.TheCurlRecipe.com✨

Curl days like these >> 😍

We’re officially 3 days away from the launch of my Aloe & Avocado Curl Collection 🥑 and I couldn’t be more excited!!

📍Stop by ‘s table on Saturday in Edison, NJ for first dibs on the entire collection 💜

💜 Sulfate- free Shampoo
💜 Extreme Hydration Deep Conditioner
💜 Lightweight Curl Defining Cream
💜 Mega Growth Hair Oil
💜 Strong Hold Edge Control

🌱 Every product is completely Vegan
🌱 Mindfully and carefully formulated for curly, coily, kinky, and textured hair types