Brandalicious

Brandalicious

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Brainchild of Italian Vogue & Purple Magazine contributing Fashion Editor, Melissa Halpern, Brandalicious creates larger than life lure for luxury brands.

Specialties: Specialties: Branding, Viral Strategy, Social Media Platform Development, Media Strategy, Brand Synergies, Innovation Market Research Programs with emphasis on the luxury goods & youth/pop culture sectors, creative direction (global marketing campaigns)

Past & Current Clients/Synergy Development Include:

Luxury: Evian Water, Jean Paul Gaultier, Barneys, Bergdorf Goodman, Mercedes Benz, Hermes, Kiki de Montparnasse, Sergio Rossi

Beauty: Pantone+Sephora (LVMH), Nars, Vincent Longo, Urban Decay, Christian Dior

Fine Jewelry: Cartier, Bvlgari, Van Cleef & Arpels

Consumer Goods: Apple, Beats by Dr. Dre, Sony, Johnson & Johnson, Proctor & Gamble,

Interior Design: Vitra, Design Within Reach

Runway Direction/Production: Dries Van Noten, Matthew Williamson, Central St. Martins, Marni

Fine Art: Leica Camera, Sotheby's & Phillips De Pury auctioneers, MOMA, The Costume Institute at the Metropolitan Museum of Art

EcoAware: RedFlower, Priti, NYC (Nail Laquer), Pacifica (Fragrance), Weleda (Skin Care), Method & Mrs. Meyers Clean Day(Home Cleansing), Source4Style.com (Sustainable Textiles), Square One (Organic Liquors), Modo (Eco Optique),The Green Shows, Mercedes Benz Fashion Week, Lexus Hybrid (Automotive), Sir Richards (Eco Condoms)

Publishing: Assouline, Phaidon, Conde Nast, Hearst

Nonprofit/NGOS: GenArt, Charity: Water, Uniform Project, World Wildlife Fund, National Resource Defense Council, UNICEF

Personalities: Summer Rayne Oakes (model/eco-activist)

(comprehensive client/synergy roster upon request)

BRAND VISIONARIES/CREATIVE DIRECTORS WORKED WITH:

Karl Lagerfeld, Bruce Weber (Abercrombie &Fitch), David LaChapelle (Evian), Ellen Von Unwerth (Absolut), Mario Testino (Versace), Patrick Demarchelier (Vogue), Steven Klein (Vogue Italia), Steven Meisel (Prada), Peter Lindbergh (Miu Miu), Terry Richardson (Supreme), Juergen Teller (Celine)

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New York, NY