Finding Ferdinand
Custom Beauty. Creating one color at a time. Clean, Vegan & Sustainable. Made in NYC.
At Finding Ferdinand, we believe that beauty is unique to each and every person. We provide high-quality, customizable products that allow customers to define their own aesthetic. Founded 2013 in New York City, Finding Ferdinand is leading the way in personalized cosmetics.
07/06/2026
Last chance to stock up for summer. ☀️
Today’s the last day to save 20% sitewide with code SPARKLE20. Whether you’re packing for a beach getaway, a weekend road trip, or long days in the sun, now’s the time to grab your Finding Ferdinand vacation essentials.
Don’t let your favorites miss the trip. ✨
07/05/2026
Summer plans are calling. 🌊
Beach days, weekend getaways, rooftop dinners—make sure your favorite Finding Ferdinand essentials are coming along for the ride.
Take 20% off sitewide with code SPARKLE20 for the long weekend. ☀️
Your long weekend just got better. ✨
Enjoy 20% off sitewide with code SPARKLE20 and stock up on the summer essentials you’ll want in every vacation bag.
Wherever you’re headed, don’t forget the lip products you’ll reach for all weekend long. ☀️
Soft, effortless, and just the right amount of color. ✨
Lucky Cat Delicious Balm glides on with a sheer rosy tint that looks like your lips—just fresher. Buildable, nourishing, and made for everyday wear, it’s the balm you’ll keep coming back to all season long.
07/03/2026
Softly romantic with a little edge. Lucky Cat is a buildable mauve-red berry inspired by rich berry tones, faded reds, and muted mauves, creating the kind of effortless color that never goes out of style.
One blush, endless possibilities. 🤍
Tender Blush in Sumo gives Khay the softest flush with a creamy, buildable formula that lets you wear it your way. Tap on a sheer wash for everyday or layer it up for a bolder pop of color—it’s all about finding your perfect finish.
07/01/2026
A little Attitude goes a long way. 💗
A balanced dusty rose with a hint of mauve, Tender Blush in Attitude gives cheeks a fresh, lived-in flush that works from morning coffee to golden hour. Creamy, blendable, and endlessly buildable, it’s the shade you’ll keep reaching for.
On set, Sumo is always within reach.
Its buildable formula makes it easy to customize every look—from the softest hint of warmth to a more defined flush. Layer it up, blend it out, and make it your own.
The kind of blush that works with every mood board. ✨
06/28/2026
Made for summer days. Sumo’s warm, buildable color pairs perfectly with bronzed skin, giving cheeks a naturally sunkissed glow that ties the whole look together.
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New York, NY