EmiJay Inc.
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Heaven-sent hair essentials
The Eyelet Essentials, out now ❀
Shop Sephora + emijay.com A brand founded on bold femininity, supported by high-quality products.
Our Story
When hair accessories became her go-to form of self-expression, Julianne Goldmark decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community. With notable collaborations with Sephora, Frankies Bikin
08/23/2026
Which EJ Shelf are you choosing? 🤍
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08/22/2026
As seen on our favorite EJ Ladies recently 🥹🪽🌸
08/21/2026
Packed to perfection 👛 The On-the-Way Vanity Case keeps your hair essentials organized and ready to go
08/19/2026
One styling cream, endless ways to wear it ☁️ Glide Angel Hold Styling Cream through dry or damp hair to shape, polish and define without the crunch.
Shop now Sephora and emijay.com
08/18/2026
We love an accessory that multitasks 👜
08/17/2026
For girls with places to be 🤍 Keep Angelstick and our Mini Boar Bristle Brush close by to tame flyaways and refresh your slick back through the last days of summer.
Your on-the-go hair essentials, available at Sephora and emijay.com.
08/16/2026
The signature EJ half-up, half-down styled by our EJ Ladies, finished with their favorite claw clips 🪽Which clip are you reaching for?
08/15/2026
Your Saturday scent: Aura Hair + Body Mist in Toasted Sugar ☕️🥐
08/14/2026
Your easiest hair day starts here. 5 EJ hairstyles for the girls with places to be 🩷
Monday ♡ Signature EJ slick back styled and secured with Angelstick + Big Effing Clip
Tuesday ♡ A sweet, effortless EJ half-up with our Hair Pin + Aura Mist in Toasted Sugar
Wednesday ♡ Your natural hair enhanced with Angel Hold’s soft and flexible hold
Thursday ♡ A timeless look with Starlet Headband + Aura Mist in Lychee Baby
Friday ♡ A weekend-ready EJ half-up with Ponytail Barrette
08/12/2026
Our limited edition Vogue x EJ Big Effing Clip has officially sold out!
Thank you to Chloe Malle 🥐 and Vogue for bringing this to life, and to our EJ Ladies who made it such a memorable moment.
Tag who you want to see us partner with next 🤍
Click here to claim your Sponsored Listing.
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Website
Address
New York, NY
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |