TownleyGirl

TownleyGirl

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Leading in kidsโ€™ eco-friendly cosmetics, bath and accessories. Turning play into beauty adventures.

Founded in 1952, townleygirl is the leader in children's cosmetics and hair accessories. Partnering with top-notch brands like Disney, Universal and DreamWorks, we not only create great products, but also some of the safest ones on the market. With products like sheer lip gloss and peelable nail polish, kids will have a fantastic time dressing up as their favorite characters, and parents will have an easy clean up when they are all done. townleygirl's mission is to design and distribute safe, fun and high quality branded beauty products at affordable prices for children and pr***en markets. We strive to be the category leader for both markets; offering relevant, compelling, and innovative beauty products that inspire imagination.

10/08/2026

POV: She has a tiny purse and VERY important things to carry. ๐Ÿ˜‚

Lip gloss? Check! ๐Ÿ’‹ Minnie Mouse pouch? Check! ๐Ÿ’– Our 2-piece lip gloss set even comes with a keychain so her little favorites can tag along on every adventure!

Her next โ€œMommy, can I have this?โ€ moment is waiting online at Walmart!

10/06/2026

Toy Story makeup, accessories, stickers AND a backpack to carry it all? This is the kind of gift theyโ€™ll open and immediately want to play with. โœจ

Add this Toy Story to their next Amazon delivery surprise! ๐Ÿ“ฆ

10/02/2026

Bath time just got a Hello Kitty and Friends upgrade! ๐Ÿ›๐ŸŒˆ Drop in Chococat, Hello Kitty, Keroppi, My Melody, Cinnamoroll, or Pompompurin and watch the bubble gum-scented fizzy fun begin! ๐Ÿซง๐Ÿ’–

Made with a gentle, kid-friendly formula thatโ€™s stain-free for easy cleanup. Shop now on Amazon through the link in bio!

10/01/2026

Your fall Five Below run just found its next obsession. ๐Ÿ’…

One nail set? Impossible. ๐Ÿ‘€ From cute characters to glittery designs, these press-ons are giving them plenty to choose from this season.

See how many you can spot at Five Below!

KidsNails

09/28/2026

A little bit of everything your kid will love! ๐Ÿ’„๐Ÿ’–

Lip, nail, and face fun in one sweet set. Our and Friends Beauty Box Set is made for simple, everyday play.

You can shop this set on Amazon, link is in our bio.

09/25/2026

Who says fall canโ€™t be pink and purple? ๐Ÿ’—๐Ÿ‚

Stitch & Angel are bringing a little extra color to the season with our cute press-on nails, lip glosses, and beauty finds made for the girliest fall yet.

Spotted at Five Below, add a little pink to your next fall haul! ๐Ÿ›๏ธ

StitchAndAngel KidsBeauty

09/24/2026

Fall is officially here, and so are the cutest little finds for the season. ๐Ÿ‚

Starting with a little Disney Princess magic, our press-on nails, lip balms, and beauty treats perfect for adding some sparkle to cozy fall days.

See what else you can find on your next Five Below run! ๐Ÿ‘€

KidsBeauty

09/21/2026

The kind of gift that gets an immediate โ€œCAN I OPEN IT?!โ€ ๐Ÿ’–

Five minutes later, youโ€™re getting your nails done and being told which lip gloss youโ€™re allowed to use. ๐Ÿ˜‚๐Ÿ’… Fair warning: you may be their next makeover client!

Find the full set on Amazon through our link in bio.

KidsGiftIdeas

09/16/2026

How many lip balms has your little one lost already? ๐Ÿ˜‚

Our Winnie the Pooh set comes with 7 fruity lip balms + a clip-on keychain, so their favorite can hang right on their backpack instead of disappearing into the mystery land of lost kid stuff. ๐ŸŽ’

Available on Amazon, link in bio!

09/14/2026

A fun birthday or just-because gift theyโ€™ll actually want to open right away. ๐Ÿ’•

Our Barbie Train Case Beauty Set comes with washable makeup, peel-off nail polish, lip gloss, shimmer shades, hair goodies & more, all tucked into one sparkly case.

Find the Barbie Kids Makeup Train Case on Amazon, link in bio!

BarbieToys PretendPlay GiftIdeasForGirls AmazonFinds

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10 W. 33rd Street, Suite 418
New York, NY
10001

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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