Function of Beauty

Putting our Wavy Mousse to the test. 〰️
Behind every formula is a whole lot of testing. We put our Wavy Hair Zero Gravity Styling Mousse through a humidity chamber to see how it performs against frizz.

POV: You went into Target for one thing and somehow left with your entire haircare routine. 🛒

What’s really inside your haircare? 👀🧪
Shea butter for moisture, argan oil for smoothness + shine, and chia seed extract to help enhance your natural texture. ✨

Can you guess which side is Function of Beauty? 👀
The answer: the right! ✨
Our conditioner gives hair the moisture it needs without the heavy, weighed-down feel. The result? Hair that looks soft, smooth, and full of movement.

Good hair days start in the Target aisle. ✨

Three steps. Happy curls. 💗
Cleanse with our Curly Hair Shampoo, hydrate with our Curly Hair Conditioner, then define with Super Shape Curl Cream for frizz control, flexible hold + soft, bouncy curls.

Save this for your next wash day! 🫧

Summer isn’t over just yet! You’ve got until September 22 to soak up every last bit of summer, and give your curls the love they deserve. 💛

That sound when you walk into Target and head straight for Function of Beauty. Haircare powered by hair type expertise, made for every hair type.

There is something so special about the Function of Beauty lab ✨

Three steps to your best curl day.✨
🫧 Start with our Curly Hair Shampoo + Conditioner to gently cleanse and deeply hydrate.
🥭 Follow with our Curly Hair Leave-In Conditioner for moisture, definition, and frizz control.
➿ Finish with our Super Shape Curl Cream for soft, bouncy curls with flexible hold that lasts all day.
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