Caliray
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california beauty unfiltered
a dreamy wellness lifestyle made of
🌈 clean formula
👅 dirty minds
🌎 sexy sustainability
🌮 & taco tuesday energy
we could not be more excited to partner with USC Song Leaders - Official + USC Spirit Leaders - Cheer for the school year ahead!
we created a custom liquid lipstick in the perfect “fight on” red to complete their gameday looks and made sure everyone was fully stocked with a face full of caliray to keep their makeup locked in all game long 💋
fight on! ✌️
09/09/2026
ur beach/work/anyday brows just got better
come hell or high brow... available now at Sephora and caliraybeauty.com 🌊
09/08/2026
CHOHB summer 4EVER !!!!
A look into our camera roll from our come hell or high brow shoot in miamiiii 🌴
forever chasing the feeling of getting ready for dinner + drinks with my girlfriends after a day at the beach…
so we bottled it 🌞
shop almost all* ur caliray faves for 20% off at caliraybeauty.com now through 9/8 💘
*excludes brow + bundles
09/06/2026
we’re obsessed with how obsessed you are with come hell or high brow.
shop the clear tubing brow gel everyone’s raving about, exclusively at Sephora 💋
remember that time we visited Sephora summer club in NYC? we mighttt have snuck in our fave brow gel pre-launch ;)
shop these pool day essentails, exclusively at Sephora
09/03/2026
got a case case of the end of summer bummers? we’ve got something to cheer you up :)
20% off almost everything* at caliraybeauty.com, now though 9/8!!
*excluding come hell or high brow & bundles
09/02/2026
caliray… where neutrals are never an option and bikinis are basically business casual 🌈👙
GIVEAWAY!!! 💘 we’re giving away 5 of our come hell or high brow PR mailers to celebrate brows that can truly go the distance.
each winner will receive:
- the coolest tearable caliray mailer box
- come hell or high brow tubing brow gel
- come hell or high water mascara in shade nightdiving
- a custom caliray multi-tool (because caliray girls are ready for anythinggg)
to enter:
make sure you’re following us caliray
tag ur brow gel obsessed bestie
bonus entry: repost this to your story
good luck! 💋
must be 18+ and U.S. based. giveaway closes 9/15 at 11:59 PM PST. 5 winners will be contacted via DM.
08/31/2026
the secret behind our sweatproof lashes + brows? 👀 tubing tech.
instead of simply coating lashes + brows, tiny, flexible tubes wrap around each individual hair to lock everything in place while keeping things lightweight + flexible.
for lashes: long-lasting length + lift without smudging, flaking, or clumping. for brows: serious hold that stays put through sweat + water.
when it’s time to take it off? the tubes slide right off with warm water. no aggressive rubbing required.
shop the tubing family at Sephora + Sephora Canada 🤍
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Newport Beach, CA
90250