Beauty Heroes
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Beauty Heroes® - Healthy Beauty you can trust. Our Novato Store now offers our uniquely crafted skin services. Have an ingredient allergy? Have other preferences?
Join our monthly Beauty Discovery Service and shop our curated selections in our online Beauty Store and our Flagship Store in Novato, Ca. Beauty Heroes® is your destination for healthy beauty. Shop our curated online Beauty Store or join our monthly discovery service and receive one full-size, 100% non-toxic, Hero Product, plus deluxe Sidekicks, from clean beauty brands you love. Creating Unity through Trust
Beauty Heroes delivers so much more than clean beauty. It is our mission to be your most trusted source for healthy beauty, and we take great pride in knowing your needs and exceeding them with Heroic Customer Care. We’ll keep your personal information securely on file and alert you before shipping any product that might cause an adverse reaction. We’ll keep track of that, too, to ensure you use less of what you don’t want, and love more of what you use. By joining the Beauty Heroes community, members gain access to our Circle of Trust, an esteemed group of industry leaders, from 5-star spa directors to clean beauty influencers, who share their expertise as contributing authors, guest curators and exclusive collaborators. Together, we make the world more beautiful. Smart is Beautiful
Ingredient integrity is everything. Our curated product selections are more than toxin-free; they are good for you, completely effective and naturally luxurious. Every product meets our clearly defined ingredient standard. Our inspired curation process ensures the products we select are formulated with the highest quality, natural, organic, biodynamic and wild-harvested ingredients that have been ethically sourced by companies who care about your health and the health of our planet. We provide comprehensive ingredient intel on each of our selections, so you know what you’re putting on your skin, and the benefits you can expect. Pretty smart, right? Use less. Love more. Quality over quantity is the new way to shop. Our slow and mindful approach to beauty discovery paired with our Founder, Jeannie Jarnot’s inspired beauty curation process ensures we’re delivering only the best clean beauty products, so you love more of what you use, and use less of what you don’t.
What a day. ✨
Beauty Heroes was honored to host the Beauty Heroes Gifting Suite at Sparkle in the Garden, celebrating the 10th anniversary of Sparkle Foundation, Inc. and a decade of supporting single mothers.
It was so much more than an event — it was a beautiful day of community, connection, and generosity, bringing women together to celebrate, uplift, and support one another.
We loved filling the Gifting Suite with a little Beauty Heroes love from our incredible brand partners ACTIVIST®, True Botanicals, 8Days Botanicals, Innersense Organic Beauty, and Laurel Skin, who helped make the day even more special with many beauty moments and gorgeous gifts of a few of our favorite Hero products.
We’re grateful to be part of a community that continues to show up for women and children in meaningful ways, and proud to celebrate 10 years of Sparkle Foundation’s work supporting single mothers. 🤍
Here’s to 10 years of Sparkle — and to the power of women supporting women. ✨
Sun on skin, zero excuses ☀️
Clean Freak is that effortless SPF—unscented, mineral, and made to move with you. No heaviness, no white cast, no second guessing. Just sheer, dewy protection that feels like your skin (but better).
With barrier-loving botanicals + 18% non-nano zinc, it’s built for long days outside—swims, sweat, and everything in between.
In our April Discovery 💛
The kind of SPF you actually finish.
Everyone gets the glow when mom’s in charge.
A little luxury while running the show — these Chebula Eye Patches from True Botanicals are quick fix for glow, de-puffing, and deep hydration family style.
Bonus: they’re featured in our March Discovery Box. Get the box and everyone gets the glow!
Okay but this one feels extra good 💫
Spend $200+ on May Lindstrom Skin and we’re sending you home with a FREE full-size The Happy Galaxy — the dreamy blue tansy body oil everyone falls in love with.
Silky. Glowy. A little indulgent in the best way. 🌿💙
The kind of bonus that makes checkout way more fun.
Through Monday. While it lasts.
Come get your glow on 💛
Blue skies, fresh air, and skin balance
Today, founder + physician Sarah is taking over our feed straight from the outdoors that inspired it all ⛷️. Osmia’s new packaging draws from the wide blue Colorado sky — a reflection of the calm, thoughtful approach at the heart of the brand.
She’s sharing the story behind , this month’s Discovery, and the simple, intentional formulas that support healthier, happier skin.
Come along 🤍
02/06/2026
Beauty Heroes is honored to welcome the one and only May Lindstrom for two intimate, guaranteed-sell-out Masterclasses in our Novato flagship. ✨️
For over two decades, May has quietly shaped the world of modern green beauty — not through trends, but through devotion. Devotion to ritual. To hand-crafted formulas. To sensitive, reactive skin. And to the idea that skincare should feel as nourishing to the spirit as it is to the skin. 🖤
This is not a product demo.
This is a guided, immersive ritual — led by the founder herself.
Join us for a candlelit evening or a luminous morning as May walks you through her iconic May Lindstrom Skin formulations, shares the philosophy behind her in-house, small-batch creations, and invites you into the deeply sensorial rhythms of her world. Expect a hands-on immersive exploration into blue tansy, cacao, warm towels, misted florals, and the kind of self-care that lingers long after you leave the room.
Done the Beauty Heroes way — with intention, intimacy, and exquisite care.
Book Your Spot:
https://shop.beauty-heroes.com/collections/may-lindstrom-skin/products/may-lindstrom-masterclass
Step inside the Discovery ✨
Jeannie is breaking down January’s Discovery trio — the Montana Harvest Omega Oil Cleanser, Edelweiss Extreme Bioactive Renew Supreme Cream, and C-Nourish Body Cream — and sharing exactly why each one made the cut.
Watch, learn, and comment your favorite product 👀💛
Cold mornings. Slow evenings. Warm rituals.✨
January’s Discovery from is all about taking a pause for your skin. Three full-size essentials ($178 value) to cleanse, nourish, and hydrate — leaving skin soft, balanced, and radiant.
This is self-care that feels effortless and indulgent all at once.
Who said haircare is only for people with hair? 😉
Our December REVERIE Discovery is scalp-loving, beard-softening, shine-restoring goodness — whether you’re bald, buzzed, bearded, or all of the above.
Soft facial hair? Calm, balanced scalp? Smoothed strands for those who have them?
Yes, yes, and yes.
Subscribe by Dec 26 to claim yours. ✨
Unboxing December’s Discovery… and it’s a haircare masterpiece. ✨
Three full-size essentials from designed to restore, protect, and completely elevate your ritual — from scalp to strand.
This month is all about recovery, nourishment, and falling back in love with your hair. 💙✨
Subscribe by December 26 to get this $168 Discovery before it sells out.
Click here to claim your Sponsored Listing.
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Telephone
Website
Address
817 Grant Avenue
Novato, CA
94945
Opening Hours
| Tuesday | 11am - 6pm |
| Wednesday | 11am - 6pm |
| Thursday | 11am - 6pm |
| Friday | 11am - 6pm |
| Saturday | 10am - 6pm |
| Sunday | 11am - 4pm |