Simplifying Beauty
Specializing in eyelash extensions and custom spray tans for busy women to achieve desired beauty.
05/04/2026
✨ Lash Model Call ✨
2–3 models are needed to participate in an advanced hands-on lash training at Simplifying Beauty.
This is a great opportunity to receive a full set of customized lash extensions while supporting continued education and skill development in the beauty industry.
These appointments will be part of a training environment, so please plan for a longer appointment time and a more detailed, coached experience.
Model Appointment Times:
• Wednesday, May 6 → arrive at 1:15 PM
• Wednesday, May 13 → arrive at 12:15 PM
If you’re interested, please text the salon at 618-726-7054 with:
• Your name
• Your email address
We’ll reach out to confirm model availability and next steps.
Spots are limited and will be filled based on best fit for the training.
05/02/2026
This wet set definitely leans a little more dramatic than what I typically create… but it still needed to fit her features and not take over her face.
The goal was more definition, darker lash lines, and a look that still felt balanced on her eyes.
Book your experience through the link in bio. ✨
04/26/2026
This weekend I stepped into the Lash Battle at the in Austin, TX.
While I didn’t place this year... this experience was still incredibly meaningful because this was my very first lash battle competition.
Walking into a room filled with talented artists from across the industry pushed me far outside my comfort zone. It challenged me creatively, mentally, and professionally... and honestly, I’m proud that I showed up and did it anyway.
At Simplifying Beauty, I deeply believe that growth comes from continuing to learn, refine your craft, and challenge yourself even when the outcome isn’t guaranteed.
This experience reminded me that sometimes the biggest win is simply being willing to step into the arena.
Showing up matters.
Growth matters.
Courage matters.
I’m leaving this weekend inspired, grateful, and even more motivated to continue growing as an artist and bringing that growth back to the clients I serve every day.
Thank you to everyone who supported, encouraged, and cheered me on throughout this experience. It truly meant so much. 🩷
12/19/2025
I finally jumped on the AI holiday trend… and honestly, it was too fun not to share 🤣✨
If the season wants peppermint glam, festive trees, and a little sparkle, I’m here for it.
I hope you’re easing into the holidays — the celebrations, the self-care, and a reason to feel amazing without guilt.
Ready or not… it’s officially peppermint-season! 🎄💖
Are you already in holiday mode, or still warming up?
12/08/2025
Voyage STL recently featured Simplifying Beauty Salon & Academy and I’m excited to share it with our community. If you’ve ever wondered how this little dream of mine began or what inspired Simplifying Beauty in the first place… this is a beautiful glimpse behind the scenes.
✨ I’d love for you to give it a read and get to know us a little better.
🔗 Read here: https://voyagestl.com/interview/inspiring-conversations-with-kimberly-beckley-of-simplifying-beauty-salon-academy
Inspiring Conversations with Kimberly Beckley of Simplifying Beauty Salon & Academy Today we’d like to introduce you to Kimberly Beckley. Hi Kimberly, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today? I started my beauty career in […]
11/13/2025
✨ Another 5-Star Glow Up! ✨
I absolutely love when clients share their experience, especially when it’s their first spray tan.
Here’s what she had to say:
“I had my first ever spray tan with Kimberly and it was perfect! I was nervous I would look fake and mess up the process but I can assure you she makes it easy and makes you look fabulous!! I need another excuse for a spray tan!! Thank you!”
If you’ve ever been curious about getting a spray tan but felt unsure, this is your sign. At Simplifying Beauty every tan is custom-blended to your undertones so you look naturally radiant… never orange, never overdone… just glowing and confident.
Your glow is waiting whenever you are… ☀️💛
10/27/2025
✨ Meet Kimberly Beckley — Founder of Simplifying Beauty & Training Academy ✨
If we haven’t met yet, I’m Kimberly — owner and founder of Simplifying Beauty, a salon experience designed to help women reconnect with their confidence and rediscover how beautiful they already are.
At Simplifying Beauty, every appointment is intentional. It’s not just about lashes or spray tans… it’s about creating a space where you can relax, recharge, and feel like yourself again — only brighter and more confident.
Through the Simplifying Beauty Training Academy, I also help licensed beauty professionals grow their own thriving businesses. My programs blend lash artistry, solid business foundations, and mindset work — giving artists the structure, clarity, and purpose they need to succeed.
When I’m not in the salon or mentoring other artists, you’ll usually find me collaborating with local women in business, planning my next adventure, or spending time with my family.
💡 Whether you’re looking for a personalized beauty experience or ready to take your beauty career to the next level… you’re in the right place.
I've been back from LashCon 2025 for about a week… and honestly, my heart is still so full. 💕
Every single year, this event hits differently — but this one felt special. I ran into some of my longtime lash besties (you know who you are ❤️) and made new connections that reminded me just how incredible this community really is.
There’s something about being surrounded by people who get it — the early mornings, the long appointments, the constant learning, and the deep love for this craft. It recharges you in the best way.
My biggest takeaway this year? Growth isn’t just about learning new techniques or hitting bigger goals. It’s about realigning with your “why,” staying authentic, and surrounding yourself with people who push you to level up without losing yourself in the process.
If you’ve been on the fence about attending LashCon… go next year. You’ll walk away with so much more than education — you’ll find your people. 💫
🎥 Here’s a little peek at my weekend — the energy, the laughter, and the moments that filled my cup.
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Contact the business
Telephone
Address
9 Eagle Center
O'Fallon, IL
62269
Opening Hours
| Monday | 1pm - 7pm |
| Tuesday | 9am - 5pm |
| Thursday | 1pm - 8pm |
| Friday | 9am - 5pm |
| Saturday | 9am - 3pm |