Beauty by Sophia Marie

Fell into my ADD cycle again. All the ambitions, all the ideas, but life keeps distracting me. Family, kids, baseball practice—it never stops. But here’s the thing: money comes and goes, but these moments with my family? They don’t. Grace over hustle. Always.

POV: Your extensions look warm indoors but cool outside. Indoor lighting has warm tones that are hard to mimic naturally. Indirect sunlight gives you brightness without altering the tone so your client sees the real color

She’s been with me 5 years. $2,500 once a year, $500 every 6 weeks. Here’s the difference between a hairdresser and a consultant your clients can’t replace

The secret isn’t the color formula. It’s knowing when to guide your client toward what actually works for them — not just doing what they ask or talking them out of it.

Save this if you’re building a clientele that books repeats, not one-time transformations.

What’s the longest you’ve kept a client?

Unfortunatley the original winner never responded. So im happy to announce the the second we runner-up of the 2,500 hair transformation giveaway. We are spinning the wheel in the next few days! Stay tuned !

I’m on a mission to find a hair manufacturer that can provide quality hair extensions to our stylists and clients.

A hair manufacturer that can provide our stylist with a profit margin

and a hair manufacturer that clients can trust

this is package number 8

follow me on the journey while I sample hair factories, wasting all my money, so you don’t have to

suite life gave me independence but took my
community. so I’m building something different.

private rooms. full control. but shared spaces
for shampooing, lunch, and actually talking to
another human being.

hairstylists — does this resonate? drop YES
if you feel this. drop your city if you’re
local to Oakland. 🖤


salonowner

The chair is 20% of the job in 2026. Website, SEO, Google Ads, marketer calls, brand building—this is what it actually takes to run a high-ticket hairstylist business now. None of this is taught in beauty school. 🚨
I’m building a program to teach hairstylists everything I wish I knew—business, marketing, SEO, content, and how to actually scale past the chair.
Comment “BUSINESS” to be the first on the list when it drops. 💼

This is why I charge what I charge. 12 wefts over 2 rows. Bald patches. This is what happens when you go to a stylist who isn’t an extension specialist. Weight distribution, tension, and scalp health aren’t optional—they’re the whole job. Extensions aren’t just about installing hair—they’re about protecting the hair underneath. Go to a specialist. Every time

Video 4 of my $20K hair extension R&D journey. Package 7, Factory 7. Ends are too thin—next. I know these vids feel repetitive but trial and error IS the work. My clients deserve the best, so I’ll keep testing until I find it.