Alaffia

Your summer reset starts with the bathroom shelf. 🛁✨

Alaffia Authentic African Black Soap in Purely Coconut is an easy shower swap that makes your routine feel better without making it complicated. It gently cleanses, smells like a tiny coconut vacation (not sunscreen), and is made with ingredients you can feel good about.

Add in a few other everyday favorites with cleaner, better, or more naturally derived ingredients, and suddenly your bathroom shelf is giving organized queen.

Shop Alaffia Authentic African Black Soap in Purely Coconut: https://www.alaffia.com/products/alaffia-authentic-african-black-soap-purely-coconut-32oz?_pos=11&_sid=06f3010b5&_ss=r

For our founder Olowo-n’djo Tchala, Alaffia has always been bigger than personal care.

It’s about creating alignment between business and humanity through respect, fair trade partnerships, and real opportunity.

That purpose shows up in the communities we work with, the way we source ingredients, and the high-quality, clean, green, fair trade beauty products we create.

Because what we use every day can do more than care for our skin. It can help support dignity, community, and good that reaches far beyond the bathroom shelf. 💛

Swipe to see what made the family road trip packing list ☀️🚗

Everyday Coconut essentials and Splash Time favorites are coming with us for every beach day, pool rinse, post-sun shower, and “we packed snacks but forgot shoes” moment.

Made with unrefined coconut oil and crafted to help replenish moisture after sun, salt, chlorine, and all the beautifully chaotic parts of summer.

The kind of care your skin and hair are very happy you packed.

Shop the collections:Slather Up: alaffia.com/collections/slather-up
Splash Time: https://www.alaffia.com/collections/splash-time

To the fathers, grandfathers, mentors, and everyday role models shaping the next generation with care: Happy Father’s Day 💛

Today is Juneteenth and we honor freedom, resilience, culture, and the generations who continue to shape a more just future.

At Alaffia, community care has always been at the center of our work from fair trade partnerships to investing in education, maternal care, and clean water access around the world.

Here’s to reflection, gathering, continuing the work forward, and finding joy even when life is hard because that in itself is an act of resistance.

Alaffia is closed today in honor of the holiday.

Soak in the shea with our Bundle Sale! Our EveryDay Shea Body Washes are made the traditional way, gentle cleansing for the whole family. Keep the good times going with our Everyday Shea Body Lotion, rich with fair trade shea butter to nourish & protect skin all summer long.

How will you Summer?☀️🌊

beach reads
tangled hair
melted popsicles
bare feet
long hot days

and all the fun that comes with summer! Shop the Slather Up collection at the link in bio.

Shop the Slather Up collection: alaffia.com/collections/slather-up