Rituals by Alex

Rituals by Alex

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Hi! I’m Alex from Rituals by Alex in Onalaska, Wisconsin. Liscensed esthetician at The Beauty Collective specializing in holistic, botanical facials.

11/02/2025

Wow… I’m honestly a little emotional writing this.

There are only five days left with openings for November and I’m feeling so deeply grateful to be this busy doing what I love. Thank you for choosing to slow down with me, for trusting me with your skin and prioritizing your skin, self, and nervous system. It truly means so much.

Don’t forget:
15% of every service this month is being donated to WAFER Food Pantry to support our neighbors experiencing food insecurity. I’m really honored that we get to give back together in this way.

If you’re having a hard time finding a time that works, always feel free to message me, sometimes I can shift things or make a little magic happen. ✨ And I typically do get a handful of cancellations, so I’ll be posting weekly availability updates in my stories if you want to keep an eye out.

That being said, I do still have plenty of openings in December (and added a couple extra days to help with holiday season timing 💛).

Thank you, truly, for supporting me and this little studio.
My heart is so full. 🤍

10/30/2025

For the month of November, 15% of all services at Rituals by Alex will be donated directly to WAFER Food Pantry and their mission.

Additionally, although I am normally a gratuity-free studio, if you feel called to leave gratuity in November, it will be added entirely to the donation fund.

It is incredibly important to me that we take care of one another, especially our neighbors who may be experiencing food insecurity.

Thank you for joining me in supporting our community. 🤍
If you’d like to bring a donation, needed items include: canned goods, pantry staples, household basics, and personal care items.

10/24/2025

My work is rooted in nature.
Botanicals blended masks just for your skin. Simple. Nourishing. Effective. Each ritual is an invitation to remember how your body was designed to heal.
When we slow down, breathe deeper, and nourish instead of correct, something shifts.
Your skin responds.
Your whole being responds.
This is skincare, yes, but it’s also remembering. Welcome home. 🍃

10/20/2025

Only a handful of October rituals remain 🍂
As we settle deeper into fall, my schedule is starting to fill a bit quicker. If you’re hoping to book time for yourself before the holiday season begins, now’s the perfect moment to plan ahead.
Book through their link in my bio🌙

Photos from Rituals by Alex's post 10/05/2025

Just a few things that betrayed me and my client’s along the way 🌿💔

Photos from Rituals by Alex's post 09/28/2025

✨ Why custom masks are better ✨

Your skin isn’t the same every day so why should your mask be?
Instead of choosing from a few “pre-made” options, every mask I create is custom blended just for you in the moment. 🌿

That means:
• Multiple botanicals combined for your skin’s unique needs
• Adjusted for how your skin feels today (dehydrated, inflamed, breakout-prone, sensitive)
• A ritual that supports both your skin + nervous system with intention

This is skincare that adapts, not skincare that asks your skin to adapt to it.

Ready to experience a mask made just for you? Book your ritual through the link in bio. 🤍

Photos by

09/24/2025

Just here doing what I love🤎

09/11/2025

15% off all facials for students, teachers, and school staff during the month of September.

Fall is the perfect time to bring your skin back into balance as the seasons shift. I’d love to see you in for a treatment this month!

Book through link in bio or dm to book☺️

09/09/2025

✨ What if there was a hair removal option that did more than just remove hair?

Sugaring is a natural alternative to traditional waxing. Sugaring paste made from natural ingredients, typically a sugar + water base. It’s gentle, eco-friendly, and effective for removing hair if you choose hair removal.

I’ve partnered with a company that takes it a step further by creating formulas designed to be microbiome-friendly and soothing for the skin barrier. This means less irritation, more calm, and healthier skin overall.

I’m so excited to be bringing this unique take on sugaring to the La Crosse & Onalaska, Wisconsin area soon. Stay tuned for something sweet + skin-friendly. 🌿✨

08/27/2025

You deserve to slip away for a while. To rest, to soften, to breathe deeply. A ritual just for you, where every detail is designed for calm. 🌿 Your moment of exhale is waiting. Book your ritual today.

07/31/2025

Out of office this weekend ✨
I’ll be out of town Friday–Monday, but I still have a few openings for next week! If your skin (or nervous system) needs a little reset, now’s the time to book 🌿

Availability may shift, so grab your spot soon.
Link in bio to book your ritual 🤎

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Click here to claim your Sponsored Listing.

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1025 Riders Club, Suite 9
Onalaska, WI
54650