The Hair Loft
The Hair Loft Color Studio + Design. Located in Ormond Beach Florida, By appointment only, specializi Your award-winning readers choice salon for 2018 - 2021
06/13/2026
✨ Sneak peek of what’s coming… ✨
I’m so excited to finally start sharing pieces from my permanent jewelry collection! 💛
Featuring 925 sterling silver, 14K gold-filled chains, charms, connectors, and now Forever Bangles.
I’m still putting the finishing touches on everything, but I couldn’t wait to give you a preview. More styles are on the way, and I can’t wait to start creating pieces that tell your story.
✨ Forever Linked by Jewell�Forever Starts With A Spark ✨
06/12/2026
✨ A Little Re-Introduction ✨
Hi everyone! For those of you who may be new here, I’m Jewell Racel, owner of The Hair Loft.
I started beauty school at 16 years old and instantly knew I had found my passion. Now, 20 years later, I still wake up excited to do what I love!
Looking back, there are so many people who helped me get where I am today. My grandmother was the one who drove me to beauty school to get signed up and encouraged me to focus on building a future for myself. She helped point me toward a career that would change my life.
I was also fortunate to be surrounded by people who always believed in me. My dad raised me and taught me the value of hard work, determination, and showing up for the people you love.
Like many stylists, I started in commission salons before becoming a mom and eventually continued building my clientele through mobile hair services. As my business grew, so did my dream.
In 2017, when Gavin was just a toddler, I took a leap of faith and opened The Hair Loft.
That dream became a reality because of the support around me. My grandparents helped me take that leap, and my husband Nick stood beside me through the remodels, long days, and late nights while we were both building our businesses and raising our family. The Hair Loft may have my name on the door, but it was truly built with the love and support of my family.
My vision was simple: create a place where women could build successful careers, be their own boss, and keep more of what they earned. One of the things I’m most proud of is watching so many talented women grow their businesses here, and even go on to open salons of their own.
One thing about me is that I’ve never stopped learning. Whether it’s color, extensions, scalp health, hair restoration, or now permanent jewelry, I love finding new ways to serve my clients. Adding Forever Linked by Jewell felt like the perfect fit because I’ve always loved jewelry and bringing new experiences to the people who support me.
At 36 years old (37 in August 😳), I’m still growing, still learning, and still incredibly grateful for this career and the relationships it has brought into my life.
Thank you to every client, friend, family member, stylist, and supporter who has been part of this journey. Your trust means more than you’ll ever know. ❤️
I’d love to get to know all of you a little better, too! If you have a question for me about hair, business ownership, motherhood, permanent jewelry, or anything else, drop it in the comments. I’d love to chat!
04/05/2026
08/31/2025
I can’t get over this transformation 🙌 Procell Microchanneling = real, natural results. Who’s ready to start their Procell journey!?
08/31/2025
Hi, it’s me Jewell ✨ your local stylist here to help you achieve beautiful, thriving hair. Excited to now offer Procell Microchanneling!🙋🏼♀️💁🏼♀️
08/31/2025
Back and so excited to share what I’ve been working on! Procell Microchanneling is a natural way to support healthy hair growth—these results are just 4 treatments in 8 weeks 🤯✨
03/11/2025
We listen and we don’t judge! This beautiful lady got a three layered haircut somewhere and a jacked up color. We decided to let her hair rest as she was scared to color at this time, we gave her 20 inches of beautiful hair extensions to help blend out, this mess of a haircut and color. I can’t wait to get our hands in there to polish her color up! But seriously, what a transformation with just the extensions!? Her instant confidence shows in the first picture from a frown turned upside down, leaving feeling on top of the world! 😍😍😍
01/22/2025
Seamless blend, flawless length! This 24-inch sew-in install is giving everything it’s supposed to! Can you even tell where her natural hair ends and the extensions begin? 😍 Loving how natural and effortless this look turned out.
10/25/2024
Just had the most amazing facial with my girl Kimberly Brandt!! If your skin is lacking a little luster and in need of some TLC She is definitely your Queen! 
10/17/2024
Don’t be spooky! 👻 Only 2 weeks before Halloween 🎃!
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489 S. Yonge Street
Ormond Beach, FL
32174